Digital Marketing Manager

Job Description
Amazing Career Moments Happen Here
Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers - all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable; we're creating a place where amazing career moments are made possible.
Position Overview
We're searching for a Digital Marketing Manager to join our Digital Marketing team in a hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from our Toronto, Atlanta, or Chicago offices. In this role, you'll own Reporting to the VP, Digital Marketing, this role is primarily accountable for driving visibility, authority, and pipeline contribution through G2, third-party review platforms (Capterra, etc.), and external content communities (Reddit, Wikipedia, etc.). The role builds earned and owned presence on channels outside company websites and collaborates with SEO/AEO , Communications and Paid Media teams to amplify broader marketing objectives .
What You'll Do
Review Sites

• Own review platform presence across G2, Capterra, Google Reviews, and similar sites for all brands, optimizing profiles, content, taxonomy, and SEO for visibility and conversion.
• Lead G2 strategy and pipeline impact, including category positioning, grid rankings, buyer-intent integration, and review generation campaigns.
• Establish and manage review response SOPs, partnering with Product Marketing and Customer Success to maintain sentiment and close feedback loops.
• Oversee paid review programs and performance, tracking volume, ratings, traffic, leads, ROI, and optimizing efficiency in collaboration with Paid Media and Field teams.

Reddit, Wikipedia & Emerging Content Channels

• Own Reddit brand presence, including subreddit monitoring, community engagement strategy, and authentic, policy-compliant content to build authority and organic traffic.
• Surface community insights by monitoring Reddit for brand, competitor, and product discussions and sharing feedback with Product Marketing and Customer Success.
• Manage Wikipedia presence for all brands, maintaining accurate, well-sourced articles, monitoring edits, and partnering with Legal and Marketing to ensure compliance and alignment with AEO goals.
• Pilot emerging content channels (e.g., Quora, LinkedIn newsletters, industry forums) to expand organic reach and support broader AEO and search visibility strategies.

SEO / AEO Support

• Support SEO/AEO strategy by conducting keyword research, competitive analysis, and tracking AI search engine positioning to ensure review and community content drives organic and AEO performance.

We're Excited to Learn More About You
Your experience may include:

• 3+ years of digital marketing experience, with hands-on ownership of review platforms, SEO, and paid search; B2B SaaS experience preferred.
• Proven experience managing external communities such as Reddit, Wikipedia, Quora, or industry forums.
• Strong analytics and search proficiency, including Google Analytics 4, Google Search Console, Google Ads, and Semrush, with the ability to turn data into actionable insights.
• Collaborative and cross-functional contributor able to manage multiple stakeholders and workstreams, including multi-brand or portfolio environments.
• Working knowledge of AI-powered search and AEO, with hands-on use of AI tools (e.g., ChatGPT, Claude, Perplexity, Gemini) for productivity and analysis.

Location:

• Hybrid capacity (6-8 days a month, every Wednesday and every other Thursday, in the office) from our Toronto, Atlanta, or Chicago offices

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses as well as candidates without a degree or a background in tech to apply!
When You Join Team Applied, You Can Expect:
A culture that values who you are and recognizes that you aren't just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.
We flex our time together , collaborating remotely and in-person to empower our teams to work in the ways that work best for them.
A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage

• Holiday and Vacation Time

• Health & Wellness Days

• A Bonus Day for Your Birthday

Learn more about the people behind our products at https://www1.appliedsystems.com/en-ca/about-us/jobs/
Our targeted starting base salary in the United States for this position ranges from $75,000 - $85,000 USD. To determine a new team member's starting pay, we consider a variety of factors, including someone's depth, breadth, and variety of experience, skills, and responsibilities. Depending on the role, team members may also be eligible to participate in additional compensation plans such as bonus and commission.
Your Security Matters:
Our candidates' personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.
AI Utilization
We leverage AI tools to streamline parts of our recruitment workflow (such as resume parsing and interview scheduling). However, candidate screening, interviews, and final decisions are conducted by real humans.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain , and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
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