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Superside is looking for a Senior Marketing Strategist with deep expertise in B2B paid media and brand strategy to join the Marketing Strategy team. In this role, you will lead the development of data-driven, customer-centric marketing strategies that help our B2B SaaS customers, like Zapier, Microsoft, Grammarly, grow pipeline, strengthen brand positioning, and improve campaign performance across the funnel.
Reporting to the Associate Director of Marketing Strategy, success in this role will be measured by your ability to uncover insights, shape clear strategic direction, and collaborate cross-functionally to turn strategy into creative that performs. You’ll serve as a high-level individual contributor—bringing clarity to complex marketing challenges and helping Superside scale its strategic influence across customers and internal teams.
What You'll Do
- Develop full-funnel content, media, campaign and brand strategies for B2B SaaS customers, aligning short-term campaign goals with long-term brand equity.
- Conduct audience research, competitive audits, and internal discovery to inform positioning, targeting, and messaging.
- Collaborate with internal Creative, Project Management, and Customer Success teams to translate strategy into scalable execution.
- Define channel strategies across platforms such as LinkedIn, Google Ads, YouTube, X (Twitter), programmatic, and industry newsletters.
- Craft messaging frameworks and creative recommendations tailored for enterprise buying committees, both technical and non-technical.
- Lead campaign planning and optimization strategy based on customer goals and performance signals.
- Leverage AI tools, automation platforms, and experimentation (e.g., A/B testing) to enhance decision-making and execution efficiency.
- Analyze campaign performance and proactively identify opportunities for optimization or strategic pivots.
- Contribute to Superside’s internal thought leadership, strategic frameworks, and service development initiatives to evolve our offering.
What You'll Need To Succeed
- 6–8+ years of experience in marketing strategy, paid media, or brand positioning, ideally in SaaS, consulting, or agency environments.
- Strong understanding of B2B marketing funnel dynamics, from demand creation to lead conversion.
- Expertise in multi-channel strategies, including LinkedIn, Google, YouTube, Meta and other B2B-relevant platforms.
- Experience in brand and content strategy and messaging frameworks that differentiate brands in saturated or commoditized categories.
- Analytical mindset with the ability to synthesize campaign data into actionable strategic insights.
- Strong stakeholder management and communication skills, with the ability to influence and align diverse teams and customer stakeholders.
- Ability to work in a fast-paced, customer-facing environment, with a bias for ownership, clarity, and impact.
Why Join us?
Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
Superside Toronto, Ontario, CAN Office
Toronto, Ontario , Canada, M4B 1B4
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
