Senior Marketing Specialist, Promotions and Loyalty

Title: Senior Marketing Specialist, Promotions and Loyalty

Department: Revenue Optimization

Location: 6300 Steeles Ave West, Woodbridge

Total Potential Compensation: $75,000-$100,000

Role Overview:

407 ETR is seeking a Senior Marketing Specialist to plan, execute, and optimize promotion and loyalty campaigns that drive customer engagement, revenue, and value.  This role blends strong analytical thinking with hands on campaign execution and cross functional collaboration, supporting continuous learning optimization across marketing initiatives to improve customer engagement and business performance. 

Key Responsibilities:

Plan, execute, and manage promotions and loyalty campaigns across customer segments and channels. 

• Develop clear marketing briefs and support campaign setup, QA, and execution with a strong focus on accuracy and attention to detail. 

• Analyze campaign performance, customer behavior, and results to generate actionable insights and recommendations that support revenue and customer value growth. 

• Track key metrics and prepare clear, concise performance reporting for stakeholders. 

• Partner closely with cross functional teams including Data, Analytics, Communications, Customer Service and Technology. 

• Contribute to test and learn approaches that improve customer engagement, personalization, and campaign effectiveness. 

• Support continuous improvement by identifying opportunities to enhance processes, tools, and ways of working. 

• Stay curious and proactive in identifying opportunities to enhance customer value and engagement. 

• Translate customer, business, and marketing needs into welldefined requirements and use cases, prioritize capabilities, and support solution design, testing, and launch to ensure delivered capabilities meet requirements and deliver intended outcomes. 

Key Skills:

• Strong analytical skills with the ability to translate data into clear, actionable insights.  

• Excellent written and verbal communication skills. 

• High level of attention to detail and organizational skills. 

• Proven ability to collaborate effectively in a fast-paced, cross-functional environment. 

• Demonstrated learning and growth mindset, with curiosity, adaptability and a desire to continuously improve. 

• Hands-on Salesforce Marketing Cloud experience to build and deploy marketing campaigns utilizing Email Studio, Automation Studio and Journey Builder. 

Qualifications:  

• University degree in Business, Marketing, or a related field; MBA an asset. 

• 5+ years marketing experience supporting promotions or loyalty initiatives. 

• Salesforce Marketing Cloud experience; Salesforce certifications (e.g. Salesforce Marketing Cloud Email Specialist) an asset. 

• Strong critical thinking and problem-solving skills. 

• Highly collaborative team player with strong project management skills.  

• Comfortable embracing evolving technology and adapting to new tools and trends. 

What Success Looks Like:

• Deliver well executed, timely marketing campaigns that drive customer value and business growth.  

• Provide clear, insight driven analysis that supports smarter, more targeted marketing decisions.  

• Build strong partnerships with internal stakeholders. 

• Continuously improve how we engage customers, increasing campaign effectiveness and efficiency. 

We are actively seeking to fill this role as it is a current vacancy.

About 407 ETR

Highway 407 ETR is an all-electronic open-access toll highway located in the Greater Toronto Area in Ontario, Canada. The highway spans 108 kilometres from Burlington in the west to Pickering in the east. 

407 International Inc. is the sole shareholder of 407 ETR and is owned by: 

• Cintra Global S.E., a subsidiary of Ferrovial S.A. (48.29%)

• Canada Pension Plan Investment Board (CPP Investments) and other institutional investors with non-controlling interests (44.20%)

• Public Sector Pension Investment Board (PSP Investments) (7.51%)

Learn more at 407etr.com

Note: At 407 ETR, we are committed to fostering a diverse, equitable, and inclusive work environment. We value the unique perspectives and backgrounds of all individuals, and we firmly believe that our individual differences make us stronger as a whole.

Our commitment to inclusion extends beyond recruitment and encompasses an inclusive workplace culture through raising awareness, ongoing training, and encouraging feedback. We aim to create a safe and supportive environment where all employees can thrive.

Accommodation for disabilities or other grounds protected by human rights legislation are available upon request for candidates taking part in all aspects of the employment selection process.