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JLL

Senior Marketing Manager

Posted 7 Days Ago
Be an Early Applicant
In-Office
Toronto, ON, CAN
Senior level
In-Office
Toronto, ON, CAN
Senior level
Lead integrated marketing strategies to drive leasing, occupancy, and asset value across property portfolios. Manage digital and offline campaigns, CRM and marketing tech, budgets, agencies, and analytics. Develop national marketing platform, support business development, ensure brand compliance, and manage and mentor marketing teams to optimize lead generation and conversion.
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JLL empowers you to shape a brighter way.  

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.   

What this job involves:

Be the marketing force behind high-performing real estate portfolios. As Senior Marketing Manager, you'll partner directly with clients and property leadership to drive leasing velocity, occupancy, and asset value across multi-family, commercial, and industrial properties nationwide.

You'll lead integrated marketing strategies that deliver measurable results—from lease-ups and new developments to stabilized communities—while shaping JLL's national marketing platform.

This role is at least 3 days/week in office with flexibility to work remotely two days. Occasional evening and weekend work may be required based on business priorities.

What your day-to-day will look like:

Drive Portfolio Performance

  • Own marketing strategy and execution for assigned client portfolios, translating business objectives into results
  • Accelerate leasing through data-driven campaigns, digital marketing, engagement programs, and retention initiatives
  • Analyze market trends and competitive positioning to inform pricing, branding, and go-to-market strategies
  • Manage annual marketing plans and budgets with financial discipline and ROI accountability

Lead Platform Development

  • Shape JLL's property marketing platform, establishing best practices and scalable programs
  • Support business development with compelling pitch strategies and marketing collateral
  • Act as marketing subject-matter expert, sharing insights across asset classes
  • Ensure brand compliance and excellence across all touchpoints

Execute with Excellence

  • Direct performance marketing across digital channels (paid media, SEO/SEM, social, email) and offline activations
  • Oversee CRM infrastructure, sales tools, and marketing tech to optimize lead generation and conversion
  • Manage agency partnerships, vendor relationships, and marketing spend with clear KPIs
  • Conduct regular performance analysis: traffic, leads, conversion rates, cost per lease

Build and Lead Teams

  • Manage, mentor, and develop direct reports while influencing matrixed marketing resources
  • Align property directors, field marketers, and stakeholders around shared vision and execution standards
  • Enable property teams through training, tools, and guidance on platforms and best practices

Required Qualifications:

  • Experience: 8–12+ years in marketing; real estate or property marketing strongly preferred
  • Expertise: Proven track record supporting leasing, lease-ups, and stabilized portfolios with measurable results
  • Digital Fluency: Strong background in digital marketing, analytics, CRM platforms, and marketing technology
  • Leadership: Experience managing national programs, budgets, agencies, and cross-functional stakeholders
  • Technical Skills: Advanced MS Excel and PowerPoint proficiency
  • Communication: Exceptional presentation and stakeholder management abilities
  • Education: Bachelor's degree in Marketing, Business, or related field

Estimated compensation for this position:

100,000.00 – 107,000.00 CAD per year

This range is an estimate and actual compensation may differ. Final compensation packages are determined by various considerations including but not limited to candidate qualifications, location, market conditions, and internal considerations.

Location:

On-site –Toronto, ON

Opening Type:

Replacement

If this job description resonates with you, we encourage you to apply even if you don’t meet all of the requirements.  We’re interested in getting to know you and what you bring to the table!

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

Jones Lang LaSalle (“JLL”) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.  If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at [email protected]. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

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