Senior Marketing Manager

The What

As a Senior Marketing Manager you will be part of a dedicated team based in Mississauga, Ontario and reporting to the Director, Channel Marketing. As a key member of the Channel Marketing team, you will be responsible for managing a team and leading the growth of your portfolio. This leadership role will assume responsibilities for P&L, product management, pricing strategies, promotional strategies, forecasting, asset management and public relations. This individual must have well rounded business skill set to direct growth initiatives in these categories over the next several years and a keen insight to the Canadian market.

The Why
It takes great people to achieve greatness.  People with a sense of purpose and integrity.  People with a relentless pursuit of excellence.  People who care about making things better For Those Who Make The World™.  Sound like you?  Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER. 

What You Will Get To Do

• P&L SBU responsibility: Sales, Margins, Expenses & Operating Income

• Develop and implement (3) Year Strategic Plan, line plans, line reviews, channel and account specific business plans to drive sales and profit growth.

• Customize the execution of national (brand, product, customer experience)

• Financial measurement / tracking for Business reviews.

• Marketing Management including: SAP SKU structuring, forecasting, asset management, service level analysis and Canadian derivative model execution.

• Create and implement innovative new product launches.

• Key point of contact with US and Global Marketing Teams.

• Co-develop product launch plans with US Marketing and Canadian Sales Teams.

• Co-ordinate promotional product launches (bonus packs/merchandisers etc).

• Educates sales and customers on emerging trends and how solutions are applied to maximize benefit.

• Provide product knowledge to Sales Force and in key account presentations.

• Communicate marketing activities to other departments on a regular basis to ensure integration and support for programs and initiatives.

  • Canadian Sales / Marketing / Logistics Groups

  • Global Counterparts

  • End-Users

Who You Are

• College or University graduate, preferably with Business or Marketing background

• Minimum 3-5 years' experience as a marketing professional, demonstrating increasing levels of responsibility

• Experience with campaign & promotion development & execution ideally in CPG space

• Worked closely supporting sales in a similar role would be an asset

• Strong product knowledge of the Retail Channel and products

• Demonstrated project management experience

• Strong communication skills - verbal and written

• Strong analytical and problem-solving skills

• Excellent presentation skills in multiple formats

• Strong computer skills including Microsoft Office Suite

• Creative thinker with the ability to provide solutions that meet the customer needs

• Detail-oriented with the ability to work independently or collaboratively as part of a team

• High level of energy and commitment

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world.  We’re more than the #1 tools company.  More than a driving force in outdoor power equipment.  More than a global leader in industrial.  We’re visionaries and innovators.  As successful as we’ve been in the past, we have so much further to go.  That’s where you come in.  Join us!

This job posting is for an existing vacancy within our organization. 

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit.  We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.