Senior Marketing Manager - US

Company Description

Momentum Financial Services is a leading provider of financial services in North America. For 40 years, we've been committed to providing financial solutions that meet the evolving needs of consumers and business owners. Through our retail network of over 400 locations, known as Moneymart, Insta Cheques and the Cheque Cashing store, we provide access to cash and related products to help our customers achieve their goals.

Our highly skilled workforce puts customers first in everything we do. We serve 2 million people annually with diverse and innovative financial products such as loans, cheque cashing, money transfer and prepaid cards. Through this ever-evolving suite of services, we empower customers to manage their finances and improve their lives. Wherever customers are on their financial journey, Momentum Financial Services Group provides solutions.

#Corporate

Job Description

General Function:
The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies products across Money Mart and The Cheque Cashing Store locations. This role requires a deep understanding of omni-channel marketing, specifically for sub-prime lending and money services (cheque cashing, foreign exchange, etc) and experience with affiliate / third party marketing partners. The successful candidate has a versatile skill set in digital, retail, and traditional marketing approaches and is a strategic thinker with a proven track record of driving results. This role is remote in the US, however, strong preference for candidates located in Florida.

Key Responsibilities:

• Marketing Strategy Development: Create and implement comprehensive marketing strategies that encompass digital, retail, and traditional marketing (OOH, email, SMS, etc) to promote sub-prime lending
• Campaign Strategy and Execution: Lead the planning, execution, and analysis of marketing campaigns across various channels.
• Market Research: Conduct market research and competitive analysis to identify opportunities and trends in the sub-prime lending and credit space.
• Cross-Functional Collaboration: Work closely with partners in retail, compliance, and product teams to understand objectives, develop strategies, gain alignment and execute initiatives.
• Affiliate / Partner marketing: Establish relationships with strategic marketing partners to grow expand our customer reach and optimize partnership mix to best achieve KPIs.
• Performance Metrics: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
• Budget Management: Develop, manage, and optimize marketing spend, ensuring spend drive positive business results.
• Embrace culture: Be contributing member of a team of marketing professionals which fosters a culture of creativity and accountability.

Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of marketing experience, with experience in money service businesses / sub-prime lending.
• Proven experience in developing and executing successful digital marketing, retail marketing, and traditional marketing strategies.
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Exceptional communication and interpersonal skills, with the ability to build relationships across all levels of the organization.
• Strong project management skills, with a track record of managing multiple projects simultaneously.
• Proficiency in marketing tools and platforms, including CRM systems, social media, and analytics tools.

Additional Information

All your information will be kept confidential according to EEO guidelines.

*Notice to Ontario Applicants – Momentum Financial Services Group is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment, and selection process. If you are selected for an interview, please notify Momentum Financial Services Group if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, we will work with you to determine how to meet your needs.

Note to Internal Applicants: All internal applicants are required to notify current manager regarding interest in applying for this role.