Senior Marketing Manager, Advice Marketing

At Manulife Wealth, our Advisor Marketing team focuses on creating and implementing marketing strategies to empower advisors and help them grow. We work across Dealer and MGA channels, Capital Markets and the Investment Office to deliver practical, high‑quality marketing support.

We’re looking for a versatile Senior Marketing Manager who can move confidently between strategy and execution and knows how to navigate highly-matrixed organizations.  In this role, you will support initiatives related to programs and products, marketing strategy, operational efficiency, advisor-focused content and collateral development. Reporting to the Director of Advisor Marketing, your role will be crucial in developing and managing marketing initiatives that help these advisors deliver exceptional value to their clients.

Position Responsibilities:

Be a trusted marketing partner

• Support the Dealer, MGA, Capital Markets and the Investment Office with day‑to‑day marketing needs and large-scale program and product launches.

• Translate complex investment and product topics into clear, engaging advisor and client-friendly content

• Act as a connector – bringing together product, investments, compliance, digital, creative and communications partners to move work forward

• Develop marketing strategy and go-to-market plans

Plan and deliver marketing that works

• Develop and execute marketing initiatives across email, digital, thought leadership, presentations, events and collateral

• Support product, program and initiative launches from brief to delivery

• Manage quarterly advisor communications and campaign amplification across relevant channels

• Ensure materials are current, compliant and easy to find on advisor platforms and websites

Drive efficiency and improvement

• Help modernize how marketing work gets done by introducing smarter processes, tools and automation

• Look for ways to simplify, streamline and scale – without losing quality

• Track results, share insights and apply learnings to continuously improve future activity

Bring a digital and AI‑first mindset

• Maintain and govern digital content across internal and external platforms

• Use data and analytics to understand what’s working (and what’s not)

• Partner with digital teams to deliver campaigns that are thoughtful, targeted and measurable

• Embed AI in your strategy, day-to-day tasks, and carry it through to your execution

Required Qualifications:

• Degree in marketing or related field

• 4–7+ years of marketing experience (leveling flexible based on scope and impact)

• A PowerPoint whiz who can design, format, and tell a strategic story through words and visuals

• Strong project management and organizational skills

• Clear, confident written and verbal communication

• Comfort working across digital channels and marketing technology

• A thoughtful, organized executor who can also think strategically

• Ability to adapt quickly in a fast‑moving, evolving environment

Preferred Qualifications:

• Experience in financial services, wealth, investments or capital markets is a strong asset

• Familiarity with tools like Workfront, Seismic, DOMO, Adobe Journey Optimizer and Microsoft 365 is an asset

• Experience using AI‑powered tools such as Microsoft Copilot to improve productivity and workflow efficiency.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.

• We’ll empower you to learn and grow the career you want. 

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.   

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.