Marketing Lead

About us

We are a Canadian Digital Twin & AI Population Health scale-up based in Toronto. We are obsessed with improving population health and have built national and international award-winning, patented technology that unlocks the complete patient story - including hidden, uncoded, unstructured context. We equip clinical and health system leaders to unlock data to better invest constrained resources for better care outcomes.  Join the team that is trusted by over 100 healthcare sites and powering more than 11.5 million patient visits. 

We are a team of engineers, designers, and healthcare professionals united by curiosity, compassion, and a drive to make an impact. We are a tight knit team and we take the time to invest in learning from each other, building connections across our teams, and taking time to celebrate our wins.

Verto is a hybrid company with a remote-first approach. While most of our team works remotely within the GTA, we encourage in-office collaboration at OneEleven (downtown Toronto) on targeted days (e.g., in person days, company-wide Connect Days).

Your role 

As the Marketing Lead, you will be working closely with the VP, Corporate Development & Strategy to ensure all moving pieces within Verto’s marketing engine are running smoothly - from crafting compelling content, to building precise demand generation with leading edge techniques, to designing and running small and large-scale events - and more.

This role is ideal for a person who gets satisfaction from seeing raw ideas turn into real impact - rapidly!

Expect this to be a high touch role, working closely with a number of leaders and team members across the business to make smart, data-informed decisions, and ensure that marketing efforts align with broader company priorities. This role is both strategic and hands-on, with direct impact on how our brands show up in the market and how we grow.

About you

• You are comfortable being slightly uncomfortable - You know that the best growth can happen in the ambiguous space just outside of the status quo and you are comfortable moving quickly from idea to action to bring clarity and structure. You know when to test new approaches and when to double-down on proven tactics.
• You have a growth mindset - You are the type of person that always finds something new to learn. You are comfortable giving and receiving feedback because you are hungry to hone your craft. You value raising the bar while balancing quality and speed. 
• You think like an owner - big and fast - You’re energized by building from 0 to 1. You’re not afraid to take accountability for your outcomes and to be the first to take action towards solutions.  
• You know nothing gets done if not as a team - You are known as a generous collaborator who values communication, context, and shared wins. You lift others up and help make the team stronger.

What you will be responsible for

Demand Generation   

• Develop full-funnel marketing campaigns and sales plays to optimize every stage of the customer journey.
• Design and implement a holistic demand generation strategy that integrates paid advertising, email marketing, social media, content marketing, and SEO/GEO/AEO to increase brand visibility and lead generation.
• Implement lead scoring systems and nurturing programs to prioritize high-potential prospects and guide them through the sales funnel.
• Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers.
• Measure, analyze, and report on campaign performance, providing regular updates and insights to stakeholders to inform future strategies and optimize program effectiveness.

Content & Product Marketing  

• Work closely with the VP and other leaders as needed to build our overall narrative and marketing strategy for multiple product segments. Ensure curation for a coordinated approach to how the full product portfolio shows up across messaging, campaigns, events, and more.
• Create sales and marketing assets—including pitch decks, one-pagers, web pages, testimonials, and thought leadership—that demonstrate why Verto is the best solution.
• Work closely with the VP, BD, and Sales teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Maintain and execute on an agreed upon content calendar across multiple channels (e.g., LinkedIn, Youtube)

Marketing Analytics & Operations 

• Own marketing data and MarTech stack (e.g., Hubspot)
• Use insights to drive strategic pivots and optimizations to inform the VP’s strategic planning through regular reporting of KPIs
• Process Optimization: Strengthen internal processes and systems to improve efficiency as our integrated marketing function evolves at the maturity of our company

Events 

• Work closely with the VP & team to research & develop a prioritized list of key events (e.g., webinars, educational sessions, conferences, hosted events) to drive demand generation for targeted GTMs & to build our brand in the marketplace
• End-to-end tactical organization of all key events from for a successful experience & outcome  
• May be required to travel for conferences/events up to 10% of the time

Qualifications

• Bachelor’s degree in marketing, business, or a related field
• 3-5+ years of relevant experience
• Proven experience in content development, product marketing, data-driven marketing planning, demand generation 
• Strong executive level communications in written and verbal formats 
• Excellent communication skills with the ability to influence at all organizational levels  
• Experience leveraging AI tools (e.g., Gemini Pro, Notebook LLM) to enhance and accelerate while upholding quality standards  
• Nice to have - Understanding of digital health environment in Canada and in the US 
• Experience with typical marketing tools, such as, but not limited to: Google Analytics, Hubspot, Figma Maker, Lovable, Zoom Webinars, Google Video Editor

Why join us

• Work that directly impacts healthcare systems across North America
• Continuous learning environment with mentorship and $2,000 annual learning budget
• Comprehensive health & dental benefits, 3 weeks vacation, 5 personal days, and unlimited sick days
• Remote-first flexibility with co-working access in downtown Toronto