Lead, Adobe Workfront & Marketing Platform Integrations

This is a pivotal opportunity to shape our digital marketing transformation by evolving Adobe Workfront into a central orchestration platform for the Manulife Wealth & Asset Management Marketing team. As Lead, Adobe Workfront & Marketing Platform Integrations, you’ll drive connected, data-driven experiences, contributing directly to our mission of modernising marketing operations. You’ll gain exposure to cutting-edge MarTech systems, collaborate across teams, and play a key role in enabling automation and measurable business impact.

Position Responsibilities

• Define and execute the product roadmap for Workfront, Workfront Planning, and Fusion within the Adobe Experience Platform ecosystem.

• Lead the design and activation of integrations between Workfront and AEP applications (CDP, Analytics, AJO/Marketo, Target, AEM Cloud).

• Champion the adoption of Workfront Fusion for workflow automation and efficiency.

• Own the backlog for Workfront and Fusion, including new features, automation, and technical debt remediation.

• Establish governance frameworks for Workfront (roles, permissions, templates, naming conventions, version control).

• Drive user adoption through training, documentation, and stakeholder engagement.

• Develop performance metrics and dashboards to monitor utilisation, automation impact, and platform health.

• Ensure compliance with data, privacy, and security standards across integrated systems.

• Partner with Marketing, Strategy, IT, and Data teams to define business requirements and prioritise enhancements.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or a related field (or equivalent experience).

• 5–8 years’ experience in MarTech product ownership, marketing operations, or digital platform management, ideally in a large enterprise.

• Hands-on experience managing Workfront or equivalent project management tools (e.g., Asana, Monday.com, Jira) configuration, automation, and governance.

• Experience integrating Workfront with AEP tools (Analytics, AJO/Marketo, AEM, Target) or similar marketing automation and content platforms.

• Experience working within agile delivery frameworks.

Preferred Qualifications

• Workfront Fusion certification or Adobe Workfront Core Developer/Administrator certification.

• Adobe Experience Cloud or MarTech ecosystem experience.

• Agile product management experience (Jira, Aha!, or similar).

• Strong understanding of API-based integrations, data flows, and automation design.

• Excellent stakeholder management and communication skills

When You Join Our Team

• We’ll empower you to learn and grow the career you want.

• You’ll be recognised and supported in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, you’ll help shape the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.