This role is eligible for our hybrid work model: Two days in-office.
This job posting is for an existing, currently vacant position.
Senior Manager, UX Research
Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.
Why this job’s a big deal:
At Priceline, we don’t guess what our customers want - we listen. As our Senior UX Research Manager, you are the bridge between human behavior and business strategy. You are a seasoned expert who thrives on uncovering the "why" behind the "what," ensuring that every product we build is rooted in deep user understanding.
This is a high-visibility leadership role where you’ll own the research vision and drive the execution of our most critical initiatives. You’ll act as a mentor and practice lead, managing our research toolkit and partnering across Design, Product, and Marketing to ensure our insights don't just sit in a slide deck - they drive the roadmap.
In this role you will get to:
Drive Strategic Initiatives
Spearhead Large-Scale Research: You’ll lead complex, cross-functional research projects that span the entire traveler journey. You are the lead investigator for our highest-priority discovery work, turning raw observations into competitive advantages.
Build the Roadmap: You won't just respond to requests; you’ll proactively identify knowledge gaps and build a long-term research strategy that keeps us ahead of the market.
Champion the Craft: Act as a mentor and practice lead for the research team, raising the bar for methodology, ethics, and inclusive design across the organization.
Modernize the Workflow
Own the Infrastructure: Take charge of our research repository and tools. You’ll ensure our tech stack is efficient, our data is accessible, and our insights are easily discoverable for all stakeholders.
Pioneer AI-Driven Research: We’re embracing the future. You’ll identify and implement AI tools to accelerate synthesis, automate transcription, and uncover patterns in user behavior with unprecedented speed.
Connect Marketing & Product: Work at the intersection of brand and experience, helping Marketing and Product teams align on a singular, data-backed view of the customer.
Evangelize Insights
Influence at Every Level: You are the "voice of the user" in the room with leadership. You’ll translate complex qualitative and quantitative findings into compelling, visual stories that inspire action.
Iterate & Improve: Use feedback and product KPIs to measure the impact of research, constantly refining how we gather and apply insights to improve the traveler experience.
Who you are:
A Strategic Leader: You have 8+ years of experience in UX Research, with a track record of leading complex projects and mentoring other researchers to success.
A Master of the Craft: You are a power-user of modern research tools and methods, capable of moving from deep-dive ethnographic studies to rapid usability testing with ease.
An AI Advocate: You are excited about how AI can supercharge the research lifecycle - from sentiment analysis to faster synthesis - and you know how to lead a team through that evolution.
A Collaborative Influencer: You excel at building trust with cross-functional partners, helping Design and Product teams prioritize the right problems to solve.
Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance.
There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.
The salary range for this position is $155,000 to $180,000K CAD.
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Who we areOur success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.
We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.
If you want to be part of something truly special, check us out!
Flexible work at PricelinePriceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.
To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.
Priceline is a proud equal opportunity employer. We embrace and celebrate the unique lenses through which our employees see the world. We’d love for you to join us and help shape what makes our team extraordinary.
Applying for this position
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