Location: Toronto
Reports to: VP Acquisition & Lifecycle Marketing
About the RoleOpendoor growth depends on reaching sellers - and not all of them find us directly. Many come through agent referrals. Homebuilders introduce Opendoor to customers trading up. Real estate platforms put our offer in front of homeowners who might not find us otherwise. Strategic partners touch sellers at exactly the right moment.
This role owns the demand gen programs across all of it — campaign execution, performance optimization, and channel growth for partner-based initiatives. You run the programs that make each channel produce, end to end. You'll work closely with Opendoor's partnerships, acquisition, lifecycle marketing, and product teams to coordinate across channels and ensure partner-driven channels are a meaningful contributor to Opendoor’s business.
Core Responsibilities1. Agent Acquisition
Own strategy, messaging, and audience targeting for agent acquisition programs — identifying high-value agent cohorts and brokerages, and building programs that bring new agents into the Opendoor ecosystem across paid social, direct mail, and email.
Work closely with the partnerships and account management teams to align marketing programs with agent recruitment and relationship priorities.
Support Opendoor's presence at major real estate industry events through marketing programs that drive agent awareness and engagement.
Measure agent-attributed acquisition volume and CAC, and optimize toward efficiency as the channel matures.
Track agent channel performance daily — monitor which partners and cohorts are up or down, diagnose what's driving changes, and drive programs to move the needle.
Design and run agent incentive and promotion programs that keep top partners engaged and reinvigorate underperforming ones.
Engage with agent partners directly to gather feedback, surface what's working on the ground, and translate that into program improvements — partnering with account teams who own the broader relationship.
Coordinate with the partnerships team to request training, on-site activations, and other support that keeps agent partners informed and activated.
Own co-branded acquisition campaigns with online real estate partners and homebuilders — optimizing messaging, targeting, and placement to drive conversion from partner traffic, including campaigns targeting builder sales reps and their trade-up customers.
Build acquisition programs through seller-adjacent partnerships — companies that reach sellers at key life moments — and activate marketing programs as the partnerships team brings new partners online.
Work closely with product and partnerships to ensure embedded SDK integrations are backed by marketing support that drives contracts, not just placements.
Measure partner-attributed CAC across all programs and optimize toward efficiency.
Own the promotional calendar across partner channels — co-branded emails, seasonal campaigns, product launches, and joint retargeting programs that keep Opendoor top of mind.
Build and maintain partner-facing marketing materials: messaging guides, campaign toolkits, and content that helps partners promote Opendoor effectively.
Work closely with partnerships, account management, lifecycle, and acquisition teams on partner-specific audience strategies — shared audiences, joint retargeting pools, and sequenced nurture programs.
Identify what's working in one channel, apply it across others, and continuously optimize the mix toward partner-attributed contracts.
Who You Are
Experience:
5–7+ years in demand generation or growth marketing, with experience running programs across multiple channels simultaneously
B2B2C background — you've marketed to professionals (agents, brokers, reps) who influence or refer consumer decisions, not just end consumers directly
Proven track record measuring CAC and optimizing channel mix across paid, email, direct mail, and partner programs
Comfortable launching net-new programs with limited playbook — you've built channel programs from scratch, not just optimized existing ones
Technical Skills:
Comfortable building and running campaigns directly across paid social (Meta, LinkedIn), email, and direct mail — and equally comfortable briefing and partnering with channel teams when that's the right move
Understands both acquisition and lifecycle marketing well enough to drive programs across both
Proficient in SQL or comfortable enough with data to pull your own performance analysis
AI-native: you use AI tools daily to move faster — campaign analysis, copy generation, audience research, workflow automation
Mindset:
Multi-channel thinker: you don't default to digital — you find the channel that reaches the audience, not the audience that fits your channel
CAC-obsessed: every program has a cost and a return, and you track both
Executor: you own programs end to end — building and running campaigns directly when it makes sense, and partnering with channel teams when that's the right move
Comfortable engaging partners directly — you can have a productive conversation with a partner to gather feedback and drive programs, while knowing when to loop in the account team on relationship and operational questions
Bonus Points
Experience in real estate, proptech, fintech, or other high-consideration consumer verticals
Affiliate or referral program management experience
Familiarity with Opendoor's partner ecosystem (agents, ORE platforms, homebuilders)
Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees. All compensation parameters are based on experience.
