Senior Manager, Marketing Business Partner

We are seeking a Senior Manager, Marketing Business Partner to lead our Marketing Operations team and serve as a strategic partner to Global Marketing and Revenue leadership. In this dual-role capacity, you will manage a team responsible for the systems, processes, and analytics that drive pipeline generation, forecasting accuracy, and marketing performance — while also acting as a trusted advisor who helps translate business priorities into actionable, data-driven marketing strategies.
You will oversee the marketing technology stack, optimize funnel health, improve attribution and forecasting models, and deliver insights that shape strategic decisions across the go-to-market organization. As a senior leader, you will empower your team, strengthen cross-functional alignment, and drive operational excellence globally. You will report directly to the Senior Director, Sales Operations and will be accountable for both the performance of the Marketing Operations team and the impact of the business partner function across Marketing and Revenue.This is a remote-first role and is open to applicants located within Canada and the USA where we comply with our legal hiring entities.

WHAT YOU’LL DO:

• Lead, coach, and develop the Marketing Operations team, providing mentorship, clear priorities, and professional growth opportunities.
• Establish team goals and ensure alignment with broader marketing, revenue, and organizational strategies. Foster a culture of collaboration, continuous improvement, accountability, and operational rigor.
• Serve as a strategic advisor and partner to Marketing leaders, translating business objectives into data-driven strategies that improve pipeline contribution, conversion, and marketing impact.
• Partner directly with regional and functional marketing leaders to identify priorities, evaluate performance, and recommend optimization strategies. Influence cross-functional decisions by presenting actionable insights, forecasting scenarios, and performance diagnostics.
• Guide strategic planning cycles by connecting marketing activities to revenue targets, budget allocation, and growth initiatives.
• Oversee the end-to-end lead lifecycle, ensuring operational excellence from inquiry to closed-won — including lifecycle stages, scoring, routing, and conversion tracking.
• Identify funnel bottlenecks and lead initiatives that improve lead quality, increase conversion rates, and enhance marketing-to-sales alignment.
• Lead process improvement initiatives that strengthen forecasting accuracy, attribution modeling, and marketing ROI visibility.
• Manage the optimization and governance of core marketing systems: Marketo, Salesforce, 6sense, and the broader MarTech stack. Oversee campaign execution frameworks in Marketo and intent-based activation in 6sense, ensuring scalable global operations.
• Partner with Sales Ops, RevOps, and IT to ensure system integrations, data integrity, and an efficient marketing-to-sales handoff. Shape the MarTech roadmap to support future growth and evolving business needs.
• Build and manage marketing forecasts that connect top-of-funnel engagement to pipeline and revenue outcomes.
• Own the creation and evolution of dashboards that provide visibility into ROI, funnel performance, regional trends, attribution, and forecasting accuracy.
• Translate complex marketing data into clear insights, driving alignment and informed decision-making across leadership teams.
• Provide strategic recommendations to senior leaders regarding investment decisions, process improvements, and technology enhancements.
• Oversee training programs for marketing users to ensure successful adoption of tools, systems, and operational best practices.

WHAT YOU’LL NEED:

• 8–12 years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics, ideally within a B2B SaaS or technology organization.
• Experience managing and developing a Marketing Operations team, fostering growth, and leading through change.
• Deep hands-on experience with Marketo, Salesforce, and 6sense — including campaign operations, lead management, intent data, integration design, scoring models, and attribution frameworks.
• Strong understanding of the marketing funnel, forecasting mechanics, and how marketing performance connects to revenue outcomes.
• Proven ability to influence senior stakeholders, drive cross-functional alignment, and lead complex initiatives.
• Strong analytical, organizational, and executional skills with experience managing competing priorities.
• Excellent communication skills with the ability to translate data into actionable insights and clear recommendations.
  

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar-raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Dare to go beyond the expected to achieve greatness. #StepUp

One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-AK1