Manager, Global Marketing - Media and Planning

Position Title: Manager, Global Marketing - Media and Planning
Position Type: Regular - Full-Time
Requisition ID: 41156
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role .
Reporting to the Senior Director, Global Marketing Planning and Capability in the Global Marketing Function, the position of Manager, Global Marketing - Media and Planning will support the marketing Brand efforts to drive our Brands globally. This role works with different cross-functional and regional marketing teams. Main objective is to drive the marketing and media planning activities across the world, creating a consistent way to plan, execute, track results, and develop a more efficient and effective way for our marketing and media investment. This will help strengthen our brands across the globe, creating a consistent long-term approach, constant regional sharing, and establishing best practices.
The ideal candidate must have passion for the transformation we are doing on the marketing function, building the McCain iconic brand and the other brands of the portfolio, delivering results in an agile way. Main characteristics of the role: strong drive to get things done, good capacity to influence and collaborate with regions, experience on driving media and marketing programs with different partners (advertising and media agencies), strong analytical skills, dynamic communication and collaboration skills, and experience delivering inspiring integrated marketing plans with specific accountability on media planning and its impact to a Masterbrand.
What you'll be doing .

• Work closely with regional marketing teams to develop more effective and efficient marketing and media plans
• Oversee global media audit (contract compliance and media efficiency), work with Procurement, consultant partners and regional marketing teams to learn, define strategies and actions to find a more efficient and effective media plan
• Work closely with Procurement and the media/creative consultants on the next steps of the marketing and media workstream, implementing the actions from the work developed
• Lead contact with regional marketing teams, insights and media agencies to determine what are the areas of opportunity we have for efficiency and their impact on effectiveness linking to MMM and media ROI, deploying clear actions with media managers in the different regions
• Be the main contact point for the AI team on the media pilot, getting learnings and defining how we scale it down to other regions
• Establish a consistent way to work on marketing and media planning across regions, defining clear steps on planning, execution, and tracking
• Deliver the specific objectives defined in the marketing and media workstream: 5 to 10 points shift from non-working to working dollars and 5 to 8 CAD Million by year in media efficiencies
• Share best practices across regions, making sure we have other examples of the successful media campaigns we developed
• Understand the industry, market, consumers and track best practices on the media landscape to come up with better strategies related to media planning and execution
• Main point of contact for regional marketing teams to plan and align their marketing calendar (marketing and media plans and specific KPIs to track those activities)
• Responsible for creating a Global marketing community which shares best practices and can work together, with agility, in collaboration to deliver stronger marketing plans

What you'll need to be successful .

• Bachelor's or advanced degree in Marketing, Business Administration, or related field (MBA preferred)
• Minimum 5+ years of brand management experience
• Media agency experience working with Consumers goods
• Previous experience working in the CPG space required, both in Retail and Foodservice preferred
• Experience working inside agencies or developing marketing and media programs with them
• Experience developing Brand Mix for CPG brands (positioning, concept development, communication, media strategy)
• Strong analytical abilities, communication skills, and decisiveness
• Track record of cross-functional/regional leadership and an ability to influence with implied authority
• Experience on developing Communication strategies, media planning and new digital trends including consumer journey mapping, social and search media strategy
• Ability to influence the organization and key stakeholders with fact-based evidence
• Excellent written and oral communication skills (including strong presentation skills)
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Passion to navigate the organization, influence and get things done

About McCain .
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership Principles .
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience .
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you'll find opportunities to learn, grow, and thrive. Join us and experience why we're better together.
Compensation Package : $97,500.00 - $130,000.00 . CAD annually + Bonus Eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.
Benefits: At McCain, we're on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know , and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain's Global Privacy Policy and Global Employee Privacy Policy , as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here .
Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)