Senior Manager, Acquisition Marketing

We’re looking for a Senior Manager, Acquisition to lead performance marketing across Canada, with a core focus on paid social as a primary growth lever.

This role is responsible for scaling efficient customer acquisition by combining deep channel expertise (Meta, TikTok, etc.) with full-funnel thinking, experimentation rigour, and strong cross-functional execution.

You will own strategy and execution across paid social while influencing broader acquisition channels, working closely with brand, analytics, product, and global performance teams.

• Lead end-to-end strategy across Meta, TikTok, YouTube, and emerging platforms

• Manage budgets, pacing, and performance against CAC, LTV, and ROAS

• Drive creative-led growth, partnering with brand and creative teams to unlock performance

• Build and optimize full-funnel acquisition strategies (prospecting → retargeting → conversion)

• Design and run structured experiments (incrementality, creative testing, geo tests)

• Translate performance data into clear insights and actionable recommendations

• Manage and challenge agency partners and deliver best-in-class execution

• Ensure strong operational rigour (reporting, QA, campaign hygiene)

• At least 8+ years of experience in paid social acquisition. Experience across both agency and in-house environments. Experience managing multi-million dollar budgets

• Proven track record of scaling spend while maintaining or improving efficiency

• Strong understanding of platform mechanics (Meta Ads Manager, TikTok Ads, etc.)

• Comfortable with attribution, incrementality, and measurement challenges

• Ability to connect channel metrics to business outcomes (LTV, contribution margin)

• Strong intuition for what makes high-performing creative

• Experience briefing and iterating on performance creative at scale

• Executive presence with the ability to influence senior stakeholders and cross-functional partners

• Builder mindset, and you are comfortable creating structure, not just operating within it

For this role, the target base salary range in Toronto is $120,000 - $140,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.

Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
 

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Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].