Senior Manager, Demand Generation

You'll be the architect of Turo's Canadian brand programs. Transform the way millions of Canadians think about car rentals while building Turo into a beloved household name. You’ll be responsible for driving brand awareness, consideration, and adoption from coast to coast. This role will own end-to-end brand execution and ensure brand investment translates into measurable marketplace outcomes. This is a highly cross-functional role requiring strong strategic thinking, creative judgment, and analytical rigour.

• Own and improve Canada's brand strategy across all channels. You’ll partner closely with the global brand team to craft compelling positioning and messaging that resonates with Canadian travelers.

• Own and report on Canadian brand health metrics, set targets, and deploy budget across brand channels to maximize impact.

• Partner with media agencies to drive high-impact buys across TV, digital, out-of-home, social, and audio to amplify Turo's presence and ensure every dollar drives maximum reach.

• Architect breakthrough, integrated campaigns that capture attention and drive measurable business results. Own everything from strategy to launch; setting clear objectives, driving creative execution, allocating budgets across channels, and measuring impact.

• Capitalize on cultural moments and seasonal trends to create buzz-worthy campaigns that embed Turo into Canadian conversations.

• Manage creative workflows and creative output while coordinating internal and external creative teams & freelancers. Work closely with the global marketing team to ensure brand consistency and local relevancy

• At least 8+ years of experience in brand marketing. You have 4+ years in-house driving brand channels in a customer-facing B2C brand.

• Proven track record managing multi-million dollar brand budgets

• High creative judgment with experience leading agencies and campaigns

• Proven experience building campaigns that are built on deep customer insights and drive meaningful business results 

• A natural flair for the unique, the buzz-worthy and the culturally relevant 

• Executive presence with the ability to influence senior stakeholders and cross-functional partners

• Builder mindset, and you are comfortable creating structure, not just operating within it

• High-growth startup experience; marketing an app 

• Experience in the travel industry/travel marketing 

• Tech-enabled marketplace experience

• Bilingual (English and French)

For this role, the target base salary range in Toronto is $115,000 - $145,000 CAD annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
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Turo may use AI-enabled tools to support our recruiting operations, including gathering information from candidates, drafting communications, helping with interview note-taking and assessment, and so on. These tools only supplement our team; all decisions to advance or hire candidates are made by Turo employees. While we welcome candidates to use AI-enabled tools to help prepare for their interviews, the use of such tools, including any AI chatbots or note-takers, is not permitted during live interviews or technical assessments. We want to see how you consider and solve problems in real-time, so interviews and assessments are all you (unless we indicate otherwise and ask you specifically to use an AI-enabled tool to answer a question). If during the application process you require the use of an AI-enabled tool as a reasonable accommodation for a disability, please let us know at [email protected].

• Competitive salary, equity, benefits, and perks for all full-time employees

• Employer-paid medical, dental, and vision insurance (Country specific)

• Retirement employer match

• Learning & Development stipend to invest in your professional development

• Turo host matching program

• Turo travel credit

• Cell phone and internet stipend

• Paid time off to relax and recharge

• Paid holidays, volunteer time off, and parental leave

• For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities

We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.

Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us!  Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.

Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.

Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.  

Read more about the Turo culture according to Turo CEO, Andre Haddad.

Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program.  Women, minorities, individuals with disabilities and protected veterans are encouraged to apply.  We welcome people of different backgrounds, experiences, abilities and perspectives.  

Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.  

We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].