Senior Digital Producer - CBC Entertainment - Eurovision Song Contest - Designated

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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CBC/Radio-Canada is preparing for Canada’s landmark debut at the Eurovision Song Contest. As the senior digital producer, you will serve as the editorial engine and strategic lead for all digital content driving Canada’s national campaign. Under the overall authority of management, reporting to the Head of Digital, you will lead the digital narrative from Canada's national artist selection process through to the live international competition. You will manage multi-platform content strategy, oversee specialized staff and champion cross-departmental collaboration.

This role is based in the Toronto Broadcasting Centre (with the ability to telework some days).

Key tasks:

• Develop a digital content strategy tailored to build domestic awareness, fan engagement, and international presence;
• Lead the rollout of our CBC Eurovision website and social media accounts;
• Oversee digital coverage of the Eurovision Song Contest process, including national selection milestones, behind-the-scenes artist preparations, artist releases, and live event coverage;
• Plan and host regular creative ideation sessions and pitch meetings across production teams;
• Assist in defining target performance metrics (reach, engagement, video completion, etc.);
• Continuously optimize content formats using real-time social and web analytics;
• Actively keep up to date on social and digital trends, identifying real-time content and engagement opportunities;
• Maintain strict adherence to CBC Editorial Standards, copyright/music licensing guidelines, and EBU digital production mandates;
• Work with CBC and Radio-Canada (French Services) editorial teams to ensure unified, bilingual-aligned brand storytelling;
• Work with CBC’s Media Solutions and Marketing and Communications teams to align sponsor integration and external messaging;
• Coordinate with the European Broadcasting Union (EBU) digital teams for asset clearances, official Eurovision Song Contest integrations, and more;
• Coordinate real-time content operations during key live moments (Semi-Finals, Grand Final, press weeks, and rehearsals);
• Coordinate remote or on-site digital crews delivering real-time social coverage, red-carpet interviews, green room highlights, and voting campaigns.

**Applications without a cover letter will not be considered**

The candidate: 

• University degree or equivalent;
• Seven or more years’ relevant experience, of which a minimum of five must involve direct digital media experience demonstrating excellent content creation, editing, writing and proofreading skills, and a willingness to experiment;
• Deep familiarity with music journalism, live entertainment, and the cultural nuances of the Eurovision Song Contest brand;
• Experience managing people, ideally leading and/or coordinating a team of producers and content creators;
• Supports team development and ongoing staff feedback;
• Active and highly skilled on multiple social media platforms, including Facebook, Instagram, and TikTok;
• A strong critical thinker, you will make decisions and provide editorial guidance in line with the CBC Entertainment and European Broadcasting Union guidelines, best practices, and overall digital strategy;
• Keen interest in and an ability to keep pace and adapt to the evolving trends in social and digital media;
• Data driven, with a proven track record of understanding and taking action on relevant performance metrics and analytics;
• Excellent interpersonal and organizational skills, along with the ability to work under deadlines and with multiple priorities;
• Video editing and packaging skills, as well as knowledge of the Adobe suite;
• Experience with on-location shooting;
• Strong sense of initiative;
• Strong communication skills;
• Fluency in French is an asset, conversational French is essential;
• Project management skills, and an ability to identify inefficiencies and bottlenecks to create smoother workflows;
• Ensures all resources within the unit are allocated against strategic priorities;
• Performs all or part of the function or duties of an equivalent or lower classification.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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