Senior Digital & Ecommerce Data Analyst

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.

As a Senior Ecommerce & Digital Analyst, you are a digital expert who is obsessed with measuring, optimizing and driving online revenue. You manage the day-to-day reporting and site analytics across the entire digital marketing team, including maintaining our digital data model in Looker.
 

You’re someone who is curious and committed to keeping on top of new developments in digital technologies to help drive online sales. Someone with opinions, and the ability to express them. Someone who aspires to use their strategic expertise to help change people’s lives through travel. 

RESPONSIBILITIES

• Generate actionable business insights to influence website improvements and digital campaign effectiveness through data analysis, with the aim of increasing profitability and growth

• Respond to ad hoc site analytics & sales requests from key stakeholders (UX, Paid Media, Brand, Regional Marketing)

• Create e-commerce dashboards for tracking online activity across B2C, B2B sites and consumer-facing app

• Develop digital analytics reporting for the Paid Media and Commercial teams, including campaign insights for campaign optimization and post mortems, in addition to conversion funnels

• Act as the point person for measurement and analytics in digital projects 

• Contribute to our Business Intelligence developer team by modelling data on all digital topics

• Actively contribute to the Business Intelligence and Digital Teams in a collaborative and meaningful way that helps support, inspire, and motivate fellow colleagues 

• Understand and become an expert in our industry, our business, our culture, and our customers, and use that knowledge to create effective, impactful, strategic, and shareworthy work

REQUIREMENTS

• Bachelor’s or College Degree in Marketing, Communications, Information Technology or related experience

• Minimum 5 years of experience in digital analytics

• Skilled with online analytics tools (Google Analytics, Heap)

• Experienced working with Business Intelligence tools to create custom reporting (Looker preferred)

• Intermediate SQL skills with a strong understanding of relational databases

• Experience with LookML strongly preferred, otherwise an appetite to learn Looker’s SQL language

• Experience with Salesforce and Clickup an asset

• Solid knowledge and skills in acquisition marketing, digital marketing

• Knowledge of multi-touch attribution models and ETL (extract, transform, load) data processes and connections to inform O2O (online offline) business strategies. 

QUALITIES

• Curious and always looking to learn new things

• Passionate about using data to drive decision-making

• Flexible, and able to quickly adapt to the changing needs of the business

• Confident to present strategies, concepts, and results and to collaborate across departments

What do we offer you?

• Competitive salary commensurate with the role

• Competitive benefits package 

• Birthday day off

• Vacation time for you to recharge

• Enhanced Parental Leave

• Learning and growth opportunities

• Employee Resource Groups

*Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.