ROLE: SENIOR COPYWRITER
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.
Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global In-House Agency of The Year, further solidifying our position as a leader in the industry. Join us and be a part of something truly special, a team that's dedicated to creating ground-breaking work and pushing limits.
At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry, we're looking for trailblazers who are ready to lead the way to the next big thing. We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
ROLE OVERVIEW
This isn’t a traditional team, and you’re not a traditional thinker. As the Kitchen’s Senior Copywriter you’re the heart of the team’s agile ideas engine. You bring wide-ranging experience to the table to deliver unique thinking that isn’t bound by the expected or by the limits of what’s been done on social before. Your understanding of social and digital marketing, as well as a diverse range of mediums from traditional to experiential, means that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive enough to outperform expectations.
You know how to lead among peers and push the team around you to translate insights into next-level thinking.
For the right candidate, this job offers the best of all worlds, a chance to work with incredible brands at a world-class company, a chance to grow your leadership skills by inspiring a creative and strategic team around you, and a chance to create timely stories for timeless brands with opportunities that will inspire you.
CORE RESPONSIBILITIES
Creative Ideation
- Recognizes and develops great ideas, pushing them forward to fuel the team’s creative process
- Leads and supports the team to create idea-driven, world-class creative that earns attention and gets talked about online and in the media
Team Leadership
- Leads by example to inspire the creative team
- Works with designers, producers, social and community managers, and strategists to foster collaboration
- Pushes the team to be agile, generating ideas quickly and reactively
Innovation
- Creates cutting-edge ideas
- Drives social and digital innovation with strong social-first thinking
Collaboration
- Works as one integrated team with brand partners
- Communicates directly with clients and partners to overcome challenges
- Participates in news-rooming opportunities and pitches ideas
- Champions The Kitchen’s creative output
Brand Stewardship
- Maintains the tone and spirit of the brands
- Ensures creative output is distinctive and ownable
- Translates brand data into compelling, strategically sound stories
Adaptability
- Thrives in a fast-paced, dynamic environment
- Demonstrates flexibility as ideas and opportunities evolve quickly
EXPERIENCE & SKILLS
- 5+ years of relevant experience in a creative ideation role with a strong portfolio
- Experience across social, digital, content, copywriting, and campaign work
- Strong conceptual thinking with the ability to communicate big ideas clearly
- Excellent presentation and communication skills
- Willingness to dive into details when needed
- Ability to manage deadlines and shifting priorities
- Experience generating a high volume of ideas quickly
- Experience mentoring junior creatives
- Comfortable navigating ambiguity and building ideas from insight
- Experimental mindset with new platforms, technologies, and trends
- Strong curiosity and passion for online culture
- Personal passion for food and food marketing
COMMITMENT TO DIVERSITY
The Kitchen and Kraft Heinz are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
PAY TRANSPARENCY STATEMENT (BASE SALARY ONLY)
The anticipated annual base salary range for this position is $95,000-$115,000 . Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of The Kitchen’s total rewards program.
