ROLE: SENIOR COPYWRITER
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.
Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special - a team that's dedicated to creating ground-breaking work and pushing limits.
At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry - we're looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.
ROLE OVERVIEW
This isn’t a traditional team, and you’re not a traditional thinker. As the Kitchen’s Senior Copywriter you’re the heart of the team’s agile ideas engine. You bring wide-ranging experience to the table to deliver unique thinking that isn’t bound by the expected or by the limits of what’s been done on social before. Your understanding of social and digital marketing, as well as a diverse range of mediums from traditional to experiential, mean that you have a wide lens for solving problems, breaking down norms, and delivering ideas that are interesting and disruptive enough to outperform expectations. You know how to lead among peers and push the team around you to truly think translate insights into a next-level thinking.
For the right candidate, this job offers the best of all worlds – a chance to work with incredible brands at a world-class company, a chance to grow your leadership skills by inspiring a creative and strategic team around you, and a chance to create timely stories for timeless brands with opportunities that will inspire you.
CORE RESPONSIBILITIES:
- CREATIVE IDEATION: Recognizes and develops great ideas, pushing them forward to fuel the team’s creative process. Leads and supports the team to create idea-driven, world-class creative that earns attention and gets talked about online and in the media.
- TEAM LEADERSHIP: Leads by example to help inspire the creative team around them. Motivates and works with a team of designers, producers, social media/community managers and strategists to ensure that The Kitchen is a collaborative place for producing great ideas. Pushes the creative team around them to be more agile – generating ideas quickly, reactively, and constantly.
- INNOVATION: Invents and creates cutting edge ideas. Helps drive social innovation and digital ideas from the team around them with a proven fluency in social-first content creation.
- COLLABORATION: Acts with optimism and a love for the next big challenge, working as one integrated team with your brand partners: communicating directly, working together to overcome challenges, news-rooming opportunities, generating great creative, presenting & pitching ideas, and championing The Kitchen’s efforts.
- BRAND STEWARDSHIP: Cares for the tone and spirit of the brands that The Kitchen represents, working to ensure the creative tone and social presence of brands are both distinctive and ownable to the brand. Ability to turn brand data into compelling messages and create strategically-sound brand stories.
- ADAPTABILITY: Demonstrates resiliency in a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility.
EXPERIENCE & SKILLS
- 5+ years relevant experience working in a creative ideation capacity with a proven track record and a diverse portfolio of work (content, copy, social, and or stunts/conversation starting work in any medium)
- Extensive knowledge and work experience in a creative field, across various disciplines including social/digital concept ideation, creative strategy, and copywriting.
- You’re an ideas-first creative – you’re a writer, but it’s about more than copy. You’re able to find the “bigness” of an idea and communicate it simply and effectively.
- Outstanding communication skills that command the attention of an entire room (IRL or virtually)
- A willingness to roll-up your sleeves and get into the details when needed.
- An organized approach to delivering work under tight deadlines and shifting priorities. You’re able to generate a volume of ideas on short notice and deliver copy on time and with consistently high quality.
- Experience mentoring junior creatives and team members.
- Ability to navigate ambiguity and simplify complex situations. You’re comfortable creating your own brief from an insight for a quick ideation session or to quickly create a concept.
- Experimentation mindset, embracing new creative technologies, media platforms, and trends.
- A high level of curiosity, awareness and enthusiasm for the unique world of online culture.
- A strong, personal passion for food and food marketing
The Kitchen, Kraft Heinz, and are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
Non-Bonus-Eligible Role
Pay Transparency Statement (Base Salary Only)
The anticipated annual base salary range for this position is $95,000–$115,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of The Kitchen’s total rewards program.
