Senior Content Strategist - Partner Campaigns

Join Our Mission: Help the Helpers with Jane

Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re looking for people who are ready to jump in and join us as we simplify the lives of healthcare practitioners and patients every day.

At Jane, success means collaborating with your team, delivering an aligned result with efficiency and quality, communicating clearly and openly, and embracing continuous improvement. And guess what? Jane is a remote-first company, so every role, including this one, gives you the freedom to work from anywhere in Canada.

Your Role in Our Journey

As a Senior Content Strategist, you will lead the development and execution of partnership campaigns at Jane, working closely with our Agency and Growth Teams, and aligning with the marketing department’s objectives. You will coordinate and lead a small team of writers, coaching them and empowering them to do their best work that aligns with Jane’s brand voice and values. Along with your team, you will build and grow a robust reporting framework to analyze the performance of campaigns, using data to refine strategies and improve future campaign effectiveness. You will be responsible for creating helpful, and delightful content to grow our mission to help more helpers. We're looking for someone who has both a passion for creativity and making data-informed decisions.

Learn More About Us

We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.

We're a company that is growing rapidly, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, we would love to hear from you.

No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year.

We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.

You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews

If you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!

The Impact You Could Have

• Campaign Lead - Lead the development and execution of partnership campaigns at Jane, working closely with our Agency and Growth Teams, and aligning with the marketing department’s objectives.
• Project Coordination - Manage multiple campaigns and medium-size projects, ensuring deadlines are met and communication remains clear among stakeholders.
• Multiplying Force - Coordinate and lead a small team of writers, coaching them and empowering them to do their best work that aligns with Jane’s brand voice and values.
• Collaborative Work - Work closely with marketing, product marketing, sales, and customer success teams to understand messaging needs and create targeted content that aligns with business goals.
• Audience Learning - Always be engaged in identifying and implementing ways to identify audience pain points, preferences, and trends to inform content strategies and ensure relevance.
• Brand Voice & Messaging - Contribute to campaigns from a writing perspective as a strategist checkpoint. Maintain consistency in brand voice and messaging across all content, especially adjusting tone and voice depending on the channel. Collaborate with our Brand Team on style guides and ensure adherence to best practices.
• SEO Optimization - Implement SEO best practices in content creation to enhance visibility and drive organic traffic.
• Performance Analysis - Along with your team, build and grow a robust reporting framework to analyze the performance of campaigns, using data to refine strategies and improve future campaign effectiveness.

The Experience We Feel We Need

• Constantly curious and eager to learn, always seeking improvement
• At least 5 years of experience in advertising copywriting or similar creative writing
• Strong collaborator, able to transform themes into compelling branded content/storyboards.
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail
• Familiar with SEO best practices to enhance content reach by creating helpful and useful information.
• Understanding of our product and bonus if you have context about allied health.
• Enthusiastic about integrating AI into creative workflows.

Compensation Expectations for the Role

Jane’s committed to paying our team members fairly, clearly, and above all, paying for growth. This role has a minimum annual salary of $84,600 and maximum annual salary of $132,100. As you may have noticed, this salary range is quite large, and this is intentional to account for the growth someone will experience in the role throughout their time at Jane (i.e., from building the skills, to accomplished, to highly proficient, all the way to achieving excellence in the role). When hiring talented folks to join the Jane team, we’ve found that new team members are best set up for success when hired with the expectation of being fully accomplished in the role, which for this role would reflect a starting salary of $100,500.

It's also possible to join Jane at a salary above or below this, which would mean a salary below $100,500 typically reflects someone who has all the potential to be fully accomplished in the role but doesn't yet possess all the skills required, while a salary above $100,500 is typically for individuals who are currently in this role at Jane and had the opportunity to make a significant positive impact on our customers, product and company with deep Jane knowledge. At Jane, we pay for growth, which means that you’ll continue to have conversations about your career development with your manager and see your compensation grow over time as you build an amazing career with us.

Paying clearly is one of our compensation fundamentals to help folks build trust in the compensation process at Jane. To better understand Jane’s compensation fundamentals and how this range is determined, click on this link here for a short video walkthrough of how it all works! We also welcome you to ask as many questions as you’d like about compensation throughout the interview process to ensure you feel confident and build trust through the process.

At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.

We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.

We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.