Senior Content Specialist, Global Marketing

Posted Yesterday
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Mississauga, ON
3-5 Years Experience
Software
The Role
The Senior Content Specialist will develop compelling B2B content for various platforms, collaborating with cross-functional teams to align messaging with SOTI’s products. Responsibilities include creating marketing materials, managing content calendars, and analyzing market intelligence for effective content strategies.
Summary Generated by Built In

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Title:   Senior Content Specialist, Global Marketing  

Location: Mississauga, Ontario

What we’re looking for:

Are you a storyteller that gets how businesses work? Do you thrive in a fast-paced “get stuff done” environment where we work hard but still know how to have fun? If you do – we have the role for you! 

SOTI is looking for a Senior Content Specialist interested in building compelling and engaging B2B content. You will bring a “voice of the audience” approach to this exciting opportunity to create targeted messaging and content. Your creativity and collaborative skills will help you develop compelling content that engages our SOTI audiences with problem/solution/value methodology, aligned to the company’s roadmap for end customers, partners, resellers and more.

The Senior Content Specialist role will be responsible for end-to-end content development, which includes: planning, executing, and measuring the success of the content they produce, including compelling content designed for: blogs, web, newsletters, webinars, emails, presentations, training support materials and partner success stories.

This hands-on role comes with a high degree of autonomy and will require you to collaborate with cross-functional teams (executives, sales, marketing, operations and finance) and external stakeholders (reseller channel, customers, partners and more).

The ideal candidate must have prior experience as a content creator, with an interest in the tech industry/B2B space. Examples of prior writing, a demonstrated learning mindset, and attention to detail are required.

What you’ll do:

  • Build strong relationships with product marketing and sales to fully understand SOTI’s products - then aligning your content development accordingly
  • Transform existing, and create net-new marketing materials into content that delivers value to our global audiences, with specific attention to our reseller channel audience
  • Curate and drive the timely development of world class content, including: the company’s Partner Portal, presentations, multimedia copy, webinars, newsletters, articles, and blog content, often from the reseller channel point of view
  • Build and manage a calendar of content – provide transparency to internal and external stakeholders across all regions around products, programs, training, and partner offerings
  • Create strong processes and demonstrate effective project management skills to drive timely creation of content
  • Through research and collaboration with internal teams, gather market intelligence and analyze competitor content to keep messaging and content up to date
  • Actively encourage and support: product marketing, sales, field marketing and reseller channel sales feedback into development of content strategy, while aligning to established messaging guidelines and priorities

What you’ll bring:

  • Ideal candidate has 3+ years of content creation experience
  • Interest and experience in technology, with prior B2B experience highly preferred
  • You have experience curating and creating written business content, familiarity with the IT reseller channel is an asset
  • Excellent writing and editing skills are essential – keen attention to detail with an innate ability to self-edit, respond to feedback with a growth mindset, and tailor approaches to the intended audience and medium
  • Excellent communication skills, presentation skills and the ability to work effectively with cross functional subject matter experts
  • Proven ability to meet deadlines under pressure, maintaining strong project management standards for end to end process of content creation, editing, approvals and publication
  • Self-motivated and ability to work in a fast-paced global organization
  • Experience with CRM (i.e., Salesforce) & Marketing Automation (i.e., Pardot, GoToWebinar) or ability to learn as part of onboarding encouraged
  • Ability to work with global stakeholders across multiple timezones which sometimes requires flexibility
  • You are a graduate with a degree in Journalism, English, Professional Writing, Communications, or related discipline

#LI-SI1

What’s in it for you?

The People

  • From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth

  • Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big.

The Technology

  • You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies

About SOTI

SOTI is a proven leader at creating innovative solutions that reduce the cost and complexity of business-critical mobility and the IoT. Thousands of companies around the world depend on us to secure, manage, and support their mobile operations. SOTI’s two decades of success has built strong partnerships with leading mobile platform providers and device manufacturers. These relationships give us unparalleled insight into new technology and industry trends before they happen. SOTI is a proven innovator — clear vision, laser focus and a commitment to R&D has made us the market leader at delivering exciting, new business mobility solutions. SOTI helps businesses take mobility to endless possibilities.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with

#EndlessPossibilities.

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected].



Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

If you want to bring your ideas to life, apply at SOTI today.We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at [email protected].

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

The Company
HQ: Mississauga, ON
2,071 Employees
On-site Workplace
Year Founded: 1995

What We Do

SOTI is a global provider of enterprise software solutions that go beyond traditional MDM/EMM/UEM. For over 25 years, SOTI has been trusted by companies to get the most out of their mobile operations. It continues to be recognized as an industry leader and an innovator in the mobile management space and beyond.

With the SOTI ONE Platform, businesses get the most out of smartphones, tablets, wearables, cameras, POS terminals, kiosks, scanners and more. Additionally, SOTI enables organizations to rapidly build mobile apps to replace paper-based processes and manage enterprise-grade printers

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