Senior Content Marketing Specialist - Marketing

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our employees to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW:

Our Marketing team is growing!

We’re seeking a talented and creative Senior Content Specialist to join our team. As a Senior Content Specialist, you will play a crucial role in shaping our brand’s online presence and thought leadership position by creating engaging and relevant content across various platforms. If you have a passion for storytelling, a mind for strategy, and proven track record for creating content that adds value and generates results, this may be the perfect role for you.

The Senior Content Specialist will report to the Manager of Content Strategy and Operations, to help with the development of the content strategy and support the execution of content deliverables in a variety of formats. They are responsible for planning, writing, editing, and distributing (to stakeholders) relevant external content based on our objectives and our customers’ needs, ensuring the content aligns with the overall marketing and business goals. They play a critical role in supporting the marketing team in driving content strategy in support of brand awareness and lead generation working in collaboration with portfolio marketing managers, advertising and channel integration, brand, and digital experience teams.

Working in a flexible work style arrangement, you will have the flexibility to decide where and when you work. While you may be working remotely most of the time, there will be ample opportunity for face-to-face interactions, external and in-office meetings, team events, and other meaningful connections.

WHAT WILL YOU DO:

• Operate at a more strategic level, focusing on planning and vision while collaborating with creative, marketing, and design teams to ideate and define content goals.

• Content planning and strategy:

  • Handling more complex audience-driven content strategies and initiatives, ensuring relevance and consistency with the overall content mission.

  • Engaging in high-level planning and decision-making in collaboration with the Content Manager.

  • Contributing significantly to the organization’s content vision and audience growth.

  • Assuming responsibilities as a project manager on the project assigned (responsible for obtaining approvals and execution of deliverables).

  • Content planning, research, and creation and/or curation.

  • Working with a variety of business stakeholders to identify business goals, content objectives, target audiences and expected results. Including arranging stakeholder engagement meetings and Subject Matter Expert (SME) interviews and regular check ins/touchpoints with business unit leader to ensure continued alignment and timely project delivery.

  • Intelligence gathering to write for a variety of mediums – including thought leadership, newsletters, standalone client communication, blog posts, reports, advertorials/sponsored content, promotional materials, advertisements, video or radio scripts, website landing pages/portals/surveys, social media, etc.

  • Responsible for maintaining the functional flow of content as an asset throughout the business (adhering to governance and workflows).

• Leadership:

  • Helping the Content Manager coach and mentor for Content Specialists in sharing content marketing best practices.

  • Possessing high emotional intelligence, with strong interpersonal skills (listening, building trust and delivering feedback in a constructive manner).

• Content creation and optimization:

  • Collaborate with stakeholders from across the business including marketing, digital experience, product, and wellness to craft content on a variety of topics for various audiences to deliver content that is consistent with our brand voice. 

  • SEO strategy: Optimization of content for search engines to improve organic visibility and drive traffic. Conduct keyword research, monitors SEO performance, and implements on-page and off-page SEO strategies. Focus on language & keywords in email communications to ensure spam avoidance.

• Quality assurance and brand alignment

  • Editing, proofreading, and fact checking to ensure brand and style guidelines are adhered to and tone of voice aligns with specific audience.

• Content delivery and measurement.

  • Must have strong understanding of web analytics and how to use data to better inform our content strategy and planning process.

  • Consult with Content Manager to ensure content delivery plan is in alignment with overarching content strategy.

  • Involved in ensuring content measurement to support enhancement and optimizations.

WHAT YOU WILL HAVE:

• Bachelor’s degree in journalism, marketing, communications, or a related field.

• Minimum of 5 years of relevant content marketing experience, specifically from a writing perspective.

• A diverse portfolio demonstrating a passion for your work and proven results is required.

• Substantial experience in digital content marketing.

• Experience in content management systems. 

• Experience with Marketo is an asset.

• Experience working directly with graphic designers and web specialists. 

• Experience working in or with clients in financial services or other highly regulated environments is a plus.

• Technical Skills:

  • Familiarity with content management systems (e.g., WordPress, Drupal, Joomla).

  • Proficiency in content and layout design tools is nice to have but not required (e.g., Adobe InCopy, InDesign).

  • Strong computer skills (MS Office).

• Content Knowledge:

  • Near-expert level understanding of various content channels and formats (social media, blogs, video, print media).

  • Proven expertise in a range of content practices (SEO, SMO, PPC).

  • Communication Skills: Excellent written and verbal communication.

  • Ability to adapt to changing content trends and technology.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our employees by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer a competitive salary and benefits package and the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, please apply.