Senior Associate, Copywriter (Contract 12 months)

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,Senior Associate, Copywriter (Contract 12 months)
About Capital One Canada
For 30 years, we've been on a mission to change banking for good. We challenge the traditional bank stereotype, fostering a culture where innovation thrives and bold ideas are celebrated.
We're driven by what's possible, leveraging the power of data and technology to empower innovative solutions, inspire one another to dream boldly, and take transformative ownership of decisions and outcomes that directly impact millions of Canadians. Every challenge is an opportunity to lead from the front, working together toward a shared vision that extends far beyond banking.
We balance high-performance with investment in your long-term success, ensuring you have the support you need to do your best work. Here, you'll take full accountability for your path, upskilling through hands-on experience and mentorship, to turn your curiosity into a career built on your own terms.
Are you ready to redefine what's next?
About the Team
We're a united group of creative problem-solvers dedicated to delivering best-in-class, performance-accountable experiences. By connecting with Canadians in ways that spark action and build trust, we transform business intent into measurable market success. Join a collaborative environment where your craft is valued and your impact is visible across every channel we touch.
About The Role
In this role, you'll be the strategic voice behind our content marketing and brand engagement initiatives, responsible for crafting, optimizing and leading our content engine across content marketing blogs, marketing emails, organic social media, internal communications, and talent branding initiatives. As the guardian of our brand's pulse, you'll use your words to engage new audiences, deepen customer loyalty, attract top talent, and bring our vision to life.
You're someone who blends storytelling with conversion psychology, knows how to pack a punch into social media character limits, write engaging long-form editorial content, and structure content for discoverability across modern and AI-driven search engines - and loves seeing your words drive actual results. You're interested in the "why" as much as the "what," and you're ready to collaborate with a high-energy team of designers, editors, localization specialists, process managers and project managers to bring our content pillars to life. If this sounds like you, we want to hear your story.
Candidates must submit work samples/portfolios with their application.
Your Responsibilities:

• Leveraging strong writing and deep content strategy expertise to craft compelling, on-brand, error-free content for content marketing blogs, marketing emails, organic social channels and talent brand communications.
• Interpreting and building upon creative briefs to deliver digital messages including lifecycle marketing emails, blog articles, social media posts, employer brand messaging and recruitment campaign content.
• Ensuring that messaging fits its delivery format, channel or stage of the consumer or candidate journey, and incorporates standard SEO, AI search visibility, user experience and accessibility standards.
• Partnering closely with graphic designers, editors, localization specialists, process managers and project managers to facilitate cohesive, deadline-driven work.
• Developing and maintaining systems and best practices for content creation, maintenance and repurposing. Using appropriate tools, frameworks and design systems to do so.
• Interpreting business priorities, reviewing performance metrics (such as open rates, click-through rates and social engagement) from current or previous communications, and developing strategies for creative messaging to influence them.
• Presenting to internal stakeholders, advocating for content strategies and best practices, and anchoring recommendations with reasoning.
• Demonstrating knowledge of evolving industry trends and technology, including AI adoption, and adapting creative strategies to leverage them effectively.
• Conducting periodic competitive audits across industry content, social channels and talent acquisition marketing.

Basic Qualifications

• 4+ years of experience in multichannel content creation (content marketing, copywriting, social media, blogging, digital email marketing, talent/employer branding, etc.)
• 4+ years of experience writing and editing professional copy. Demonstrated proficiency with CP Style and adherence to internal brand style guides.
• Produced marketing emails, editorial blogs, organic social posts, and talent attraction content across digital channels.
• Adobe Workfront or comparable work management software (working knowledge).
• Track record of managing concurrent projects, maintaining copy decks, meeting deadlines, and delivering status updates in a variable workflow environment.
• Experience collaborating and negotiating directly with cross-functional stakeholders, including marketing, product, legal, and process teams.
• Working knowledge of accessibility, plain language and SEO best practices.
• Experience adapting content strategies and workflows to evolving business priorities and requirements.

Preferred Qualifications

• Bachelor's degree in English, journalism, public relations or a related communications field.
• Experience in financial services, insurance or other highly regulated industries.
• Experience working for an in-house creative team or a creative agency.
• Experience using professional AI tools to scale content production and optimizing copy for generative AI search tools (e.g., ChatGPT, Perplexity, Gemini).
• Proficiency in enterprise marketing platforms, including email creation tools (Taxi for Email, Chamaileon, or Knak), marketing automation platforms (HubSpot or Salesforce Marketing Cloud), content experience platforms (Uberflip), and social media publishing software.

Working at Capital One
You'll be empowered to take end-to-end ownership of your work and your career, backed by a high-performance, hybrid culture and holistic suite of benefits designed to support your whole self.

• Take ownership of your own potential:
  Whether you're looking to upskill, pivot into new business areas, or master your craft, you'll have access to tools and mentorship to reach your potential and define your career trajectory.
• Find your rhythm:
  We believe trust fosters the flexibility and autonomy required to balance personal needs with a focus on high performance. We support a hybrid model - with 3 days in the office per week - that gives room for both collaboration and personal commitments.

You'll find that Capital One is committed to helping you thrive and evolve every step of the way.
This posting is for an existing vacancy.
The expected annual salary range for this position is $94,800 to $108,200.
We embrace the responsible use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. However, no hiring decisions are made using AI as every hiring decision is made by our hiring managers, business interviewers, and recruitment professionals. Our teams are equipped with training that empowers them to use AI responsibly.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).