Senior Analyst, Business Intelligence (Product)

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

We are seeking an experienced Senior Analyst to join our dynamic Business Intelligence team. In this cross-functional role, you will collaborate with both technical and non-technical stakeholders to design and manage data visualization tools that streamline processes and enhance our ability to deliver data-driven insights and decisions. The ideal candidate has a strong understanding of social media data, technical expertise to translate concepts into automated solutions, and excellent communication skills to effectively communicate complex concepts to diverse stakeholders.

What You'll Do Here:

• Design, build, and maintain dashboards that provide actionable insights into social media performance, enabling marketers and stakeholders to make informed decisions;
• Regularly update data visualization tools with new widgets, features, and data sources to ensure dashboards remain relevant and user-friendly by utilizing expertise in LookerPro;
• Continuously refine and optimize reporting mechanisms to deliver clear, actionable insights and highlight the impact of social media efforts;
• Troubleshoot and resolve dashboard and tool-related technical issues to ensure uninterrupted access and functionality for various teams;
• Investigate and address data discrepancies, collaborating with teams to ensure the accuracy, consistency, and reliability of social media data;
• Identify and implement opportunities to automate and streamline reporting processes, reducing manual effort and improving efficiency;
• Develop and deploy tools or mechanisms that enhance data accessibility and enable stakeholders to self-serve their reporting needs;
• Work collaboratively with account management, product, and data engineering teams to align social media reporting practices with broader organizational goals and strategies;
• Partner with cross-functional teams to address technical challenges, implement new tools, and enhance existing solutions;
• Educate technical and non-technical stakeholders on social media reporting best practices, key performance indicators, and platform-specific definitions to ensure alignment and understanding;
• Conduct demonstrations and training sessions on newly developed tools and features to empower stakeholders with actionable insights and improved data comprehension;
• Proactively explore innovative approaches to enhance social media reporting and deliver value to stakeholders through actionable insights and strategic recommendations.

You'll Need To Have:

• Bachelor's degree in Business, Marketing, Statistics, Economics, Analytics, or a related field; Master's degree is a plus.
• 5+ years of experience in marketing analytics or data analysis; marketing agency experience preferred.
• Expertise in Google Cloud Platforms and BI tools like LookerPro and Looker Studio is required.
• Familiarity with DSPs, paid media, and social media platforms is a plus.
• Proficiency in data analysis tools such as Python, SQL, or similar languages.
• Experience with marketing analytics platforms like Google Analytics or Adobe Analytics.
• Strong analytical skills to turn data into actionable insights and recommendations.
• Excellent communication and stakeholder management skills to work with both technical and non-technical audiences.
• Proven ability to handle multiple projects and meet deadlines in a fast-paced environment.
• High attention to detail with a focus on problem-solving and continuous improvement.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.