Sales Planning & Commercial Strategy Manager – Contract

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and high-performance organization. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Sales Planning & Commercial Strategy Manager – Contract to join our team located in Mississauga, ON.

Your Role:

Reporting to the VP Sales and Marketing – Canada, the Sales Planning & Analytics Manager is responsible for leading sales planning through a strategic, cross‑functional lens. The role partners closely with Sales, Marketing, Finance, and Supply Chain to translate consumer and customer insights into customer strategies and plans that drive profitable growth. Responsibilities include overseeing and analyzing customer POS, MAPS strategy development, communication & monitoring, supporting yearly AOP budget planning, co‑analyzing AC Nielsen data with marketing, vetting customer opportunities against enterprise strategies, and supporting sales inputs into the demand forecast with short‑ and long‑term business objectives in mind.

Duties and Responsibilities

Position is accountable to:

• Customer POS analysis with a focus on identifying insights and opportunities aligned to brand, customer, and company strategy
• MAPS strategy ownership, ensuring alignment to consumer needs, brand positioning, and long‑term profitability
• AOP support with marketing, finance, and sales, translating strategic priorities into executable customer plans

MAPS (Merchandising, Assortment, Pricing & Shelving) strategy development, communication and monitoring

• Leads MAPS strategy development and execution, ensuring strategies are consumer‑backed and aligned to brand and enterprise growth objectives
• Supports sales in the budgeting process by vetting customer opportunities against brand strategy, margin targets, and long‑term business priorities.
• Ensure appropriate sales tools & resources such as product catalogue, display menu, MAPS guidelines, and strategic guardrails are in place to enable strategy‑led execution
• Support the execution of brand‑specific initiatives for sales, ensuring customer tactics ladder up to broader business and brand strategies
• Price management (in market competitive intel, account compliance and price increase implementation alongside account team), balancing short‑term performance with long‑term pricing architecture and brand health

Customer Brand Team Interaction

• Support the sales input into the demand forecast, providing strategic context and identifying opportunities or risks relative to plan
• Co‑lead customer sell stories, ensuring recommendations are insight‑driven, strategically sound, and aligned to consumer, brand, and company objectives
• Support the annual business planning process along with marketing and finance, translating brand and enterprise strategies into customer‑specific plans
• Item (baseline and innovation) tracking and performance optimization, with focus on delivering sustainable, profitable growth
• Support innovation initiatives by providing customer insights, sales input, and customer‑facing materials.
• Manage and support display programs and forecasts with customer teams and supply chain; work with marketing in the development of new displays to meet customer requirements
• Accountable for assisting in the tracking of trade spend, identifying optimization opportunities aligned to strategy

External Customer Team Support

• Trade (promo) planning and optimization support to account leads, ensuring promotional strategies align with pricing, brand, and portfolio strategies
• Support customer requests, meetings, and joint business planning sessions, providing a strategic point of view on opportunities and risks
• Act as a strategic thought partner to account teams through ongoing weekly/biweekly meetings with major key accounts

Customer POS

• Lead the analysis of customer POS to generate strategic insights and recommendations that inform customer plans and execution priorities
• Integrate AC Nielsen 3‑channel data to analyze competitive and market dynamics, translating analytics into clear strategic guidance for sales teams to deliver AOP targets
• Leverage Springboard to support POS analysis, focusing on identifying growth opportunities, gaps to plan, and implications to strategy

Model our Most Valued Behaviors

• Intellectual Curiosity
• Problem Solving
• Entrepreneurship
• Customer Centricity
• Growth Mindset
• Continuous Improvement

Education:

• BA/BS degree in Marketing or related field

Experience:

• 5+ years of progressive Sales, Sales Planning, or Commercial Strategy experience in the CPG industry, with demonstrated partnership across Sales, Marketing, and Finance

Knowledge/Skills/Abilities:

• Strong ability to synthesize analytics, consumer insights, and customer knowledge into clear strategies and plans
• Proficient in MS Office
• Proficient in AC Nielsen, Retail Link, Circana & IRI
• Excellent written and verbal communication skills, including presentation skills and the ability to influence across Sales, Marketing, Finance, and Supply Chain
• Demonstrated interpersonal and cross‑functional collaboration skills, with the ability to act as a strategic liaison between teams
• Self‑directed with the ability to work in a fast‑paced environment balancing strategic thinking with execution
• Strong analytical skills paired with the ability to apply insights through a strategic, long‑term business lens
• Solid project management capabilities, managing multiple initiatives from strategy development through execution
• Ability to work a flexible schedule during key business deadlines
• Team‑oriented mindset with the ability to thrive in highly collaborative, high‑performance environments

Want to know more? Check out our website or connect with us on LinkedIn!

Apply today to join a fast-growing innovative company!

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  Local candidates only, no relocation assistance available

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at [email protected].

No recruiter calls or emails please.

RCP affords equal employment opportunities to applicants without regard to race, color, religion, age, disability status, sex, marital status, protected veteran status, pregnancy, national origin, genetics, genetic information, parental status, or any other characteristic protected by federal, state or local law. RCP conforms to the spirit as well as to the letter of all applicable laws and regulations.