HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.
We are seeking a Sales Enablement Specialist to support workforce readiness for our sales organization by designing, building, and delivering impactful enablement programs aligned to revenue priorities and go-to-market strategy.
This role equips our Sales team with the knowledge, skills, tools, and resources needed to effectively engage prospects, articulate HHAeXchange's value, navigate complex buying conversations, and accelerate sales performance.
The ideal candidate will partner closely with Sales Leadership, Product Marketing, Product Management, Revenue Operations, Customer Experience, and Learning & Development to operationalize enablement initiatives that improve sales readiness and performance of the sales team.
This is a highly cross-functional role focused on bridging product knowledge, buyer understanding, sales processes, and performance coaching to enhance sales effectiveness and support business growth.
This is a hybrid position, with an expectation to report to the Midtown Manhattan, NYC office 3 days/week (typically Tues/Wed/Thurs).
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Essential Job Duties
- Partner with Sales leadership to identify onboarding needs, performance gaps, and enablement priorities across sales roles.
- Design and deliver onboarding programs for new sales hires that accelerate time-to-productivity and confidence in role.
- Build structured learning pathways for Account Executives, SDRs/BDRs, and other revenue-facing roles as applicable.
- Develop onboarding tools, certification checkpoints, and ramp-readiness programs to support seller success.
- Partner with Product Marketing and Product teams to translate product launches, enhancements, and strategic messaging into actionable sales enablement programs.
- Develop enablement materials such as:
- Sales playbooks
- Product walkthroughs
- Battlecards
- Messaging guides
- Competitive comparison tools
- Discovery question frameworks
- Demo Readiness resources
- Ensure sales teams are prepared to confidently position new products, features, and market offerings.
- Design and deliver enablement programs that strengthen core sales competencies, including:
- Discovery and qualification
- Consultative selling
- Objection handling
- Product positioning and messaging
- Competitive differentiation
- Deal progression strategies
- Facilitate instructor-led training, workshops, virtual sessions, and reinforcement programs that drive practical skill application.
- Build scenario-based learning, role-play exercises, and supporting coaching opportunities to improve seller effectiveness.
- Support the development and maintenance of a centralized sales enablement content hub for easy access to current resources.
- Ensure enablement materials are accurate, relevant, easy to consume, and aligned with evolving market, product, and buyer needs.
- Partner with cross-functional stakeholders to continuously improve content usability and effectiveness.
- Support reporting and analysis of enablement effectiveness using metrics such as:
- Time-to-proficiency
- Reduction in errors/escalations
- Learner feedback and engagement
- Team performance indicators
- Gather insights from stakeholders and frontline teams to continuously improve enablement programs.
- Support alignment of enablement efforts to business goals, including customer adoption and satisfaction.
- Partner with sales managers to reinforce learning through coaching programs and manager enablement support.
- Partner with Sales Leadership to create structured coaching tools to improve rep performance and skill development.
- Support call review, partner on the development of coaching feedback loops, and reinforcement strategies to strengthen seller execution.
- Leverage LMS and learning tools to manage enablement programs, assign learning paths, and track completion.
- Maintain and organize enablement content to ensure ease of access and usability.
Sales Coaching & Performance Support
Learning Technology & Program Operations
Sales Content & Resource Enablement
Program Measurement & Continuous Improvement
Learning Experience Design & Delivery
Sales Onboarding and Ramp Enablement
Product & Go-To-market Enablement
Other Job Duties
- Other duties as assigned by supervisor or HHAeXchange leader.
Travel Requirements
- Travel 25%-50%, including overnight travel
Required Education, Experience, Certifications and Skills
- Bachelor’s degree in business administration, Education, Communications, Marketing, or related field.
- 3–5 years of experience in Sales Enablement, Revenue Enablement, Learning & Development, or sales training within SaaS or technology organizations.
- Experience supporting sales or revenue-facing teams in fast-paced environments.
- Proven ability to design and deliver impactful enablement programs that support sales readiness and performance improvement.
- Strong instructional design, facilitation, and adult learning expertise.
- Experience translating complex product, market, and process information into clear, actionable learning experiences.
- Experience working cross-functionally with Sales, Product Marketing, Product Management, Revenue Operations, Customer Success, and other business stakeholders.
- Familiarity with sales methodologies such as MEDDICC, Challenger, SPIN, consultative selling, or similar frameworks.
- Experience with sales enablement technologies and platforms such as LMS systems, Salesforce, Gong, Highspot, Seismic, or similar tools preferred.
- Strong written and verbal communication skills with the ability to facilitate training and present effectively to sales audiences.
- Strong organizational skills with the ability to manage multiple initiatives in fast-paced, evolving environments.
- Demonstrates accountability, collaboration, adaptability, and strong business partnership skills.
