Leads a national Business Development Manager team across Canada, setting sales targets, driving revenue and partner acquisition, managing performance, optimizing territories, and developing sales talent. Owns sales dashboards, forecasting, KPI reporting, CRM adoption, and accountability processes. Builds strategic partner relationships, supports negotiations, collaborates cross-functionally, ensures regulatory compliance, and travels regularly to conduct field visits and coaching.
Reports to: VP, Business Development & Marketing
Direct Reports: National Business Development Manager (BDM) Team
Travel: Regular travel across Canada
Lead the Team. Own the Results. Drive Growth.
At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.
As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.
You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.
What You'll Be Responsible For
Driving Sales Performance
- Lead, coach, and develop a national team of Business Development Managers.
- Establish clear sales targets aligned with company revenue and growth objectives.
- Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
- Hold team members accountable for achieving sales, partner acquisition, and activity targets.
- Identify performance gaps quickly and implement corrective action plans.
- Recognize and develop top performers while addressing underperformance decisively.
- Build a high-performance culture focused on execution, accountability, and continuous improvement.
Building & Optimizing the Sales Organization
- Evaluate territory alignment, partner portfolios, and sales coverage models.
- Redesign territories and team structures when business conditions require it.
- Assess field versus inside sales coverage and optimize resource allocation.
- Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
- Develop succession plans and future sales leaders within the organization.
- Ensure new hires ramp up quickly and successfully.
Leveraging Data & Analytics
- Own the national sales dashboard and performance reporting process.
- Track and analyze key performance indicators by:
- Individual BDM
- Territory
- Product line
- Partner segment
- Industry vertical
- Translate data into actionable strategies and recommendations.
- Develop accurate sales forecasts and provide variance analysis to senior leadership.
- Drive CRM adoption, reporting accuracy, and sales process discipline.
- Partner with IT and Marketing to improve reporting automation and business intelligence.
Growing Strategic Partnerships
- Drive acquisition of new provider partners and expand existing relationships.
- Reactivate dormant accounts and uncover new growth opportunities.
- Conduct field visits, joint sales calls, and coaching sessions with BDMs.
- Traveling 25% of the time across the country or regionally.
- Support key partner negotiations, escalations, and strategic growth initiatives.
- Ensure consistent execution of sales strategies across all regions.
Cross-Functional Leadership
- Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
- Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
- Provide market intelligence on competitors, industry trends, and customer needs.
- Ensure all sales activities comply with applicable regulations and company policies.
What You Bring
Required Qualifications
- Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
- Minimum 5 years of progressive sales experience including 2 years in a leadership role.
- Proven experience managing a geographically dispersed sales team.
- Demonstrated success achieving aggressive revenue and growth targets.
- Strong experience with sales forecasting, pipeline management, and KPI-driven performance management.
- Experience coaching, mentoring, and developing sales professionals.
- Proven track record of managing underperformance and driving accountability.
- Advanced proficiency with CRM platforms and sales reporting tools.
- Valid driver's license and ability to travel regularly across Canada.
Preferred Experience
- Experience within consumer lending, automotive finance, financial services, banking, or a related industry.
- Experience leading organizational redesigns, territory restructuring, or sales transformation initiatives.
- Background working in a high-growth, performance-driven environment.
- Experience presenting sales results and strategic recommendations to executive leadership teams.
- Bilingualism (English/French) is considered a strong asset, particularly for supporting partners and business development activities across Canada.
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Leads Cloudflare’s Enterprise and Public Sector sales business across Ontario. Responsibilities include developing regional go-to-market strategy, hiring and coaching sales teams, building pipeline, managing complex enterprise deals, driving revenue, coordinating sales programs, overseeing forecasts and business reviews, managing customer and partner relationships, and representing Cloudflare at events.
Top Skills:
Cloudflare PlatformComputer NetworkingIaasInformation Security
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Leads CRM sales growth by building and managing a regional sales team, developing go-to-market and territory strategies, setting quotas, forecasting pipeline, recruiting and coaching sales executives, supporting opportunity development, engaging C-level customers, and collaborating with internal teams and partners to achieve revenue goals and retain customers.
Top Skills:
AICRMServicenow Ai Platform
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
Leads North American sales enablement by shaping strategic consulting pursuits, improving win rates, developing sales capabilities, creating playbooks, and driving AI-enabled sales productivity. The role partners with senior leaders and strategic accounts across financial services to strengthen proposals, commercial strategies, client presentations, cross-sell opportunities, and repeatable sales practices. It also delivers coaching, identifies capability gaps, supports partner pursuits, and translates successful approaches into scalable growth initiatives.
Top Skills:
Ai AgentsGenerative AiGpt
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
