Sales Content Specialist - Richmond Hill (Hybrid)

Some of what you will do:

The Sales Content Specialist plays a critical role in enabling seller effectiveness by developing, organizing, and optimizing high-impact, customer-facing content.
This role transforms approved brand frameworks, product messaging, and insights into compelling, easy-to-use sales collateral that supports consistent, value-driven customer conversations. Working closely with Sales Enablement, Marketing, and Merchandising partners, this individual ensures content is relevant, on-brand, and accessible—empowering sellers to engage customers with clarity and confidence.

Specifically you will:
Sales Content Development & Design: 45% 

• Develop, design, and adapt customer-facing collateral (presentations, one-pagers, case studies, proposals, etc.) aligned to approved frameworks, brand standards, and messaging
• Translate complex product, category, and solution information into clear, compelling sales stories that support value-based selling
• Ensure consistency in tone, visual identity, and key value propositions across segments, verticals, and channels
• Build modular, flexible content that sellers can easily customize while maintaining brand and messaging integrity
• Continuously evolve content formats to improve usability, clarity, and customer impact

Sales Enablement Support & Collaboration: 30%

• Partner with Sales Enablement to identify content needs aligned to sales plays, campaigns, and go-to-market priorities
• Collaborate with Marketing and Merchandising to translate approved materials into practical, seller-ready assets
• Support launch readiness by coordinating the rollout of content packages, toolkits, and messaging updates
• Gather and incorporate seller feedback to improve content relevance, usability, and effectiveness in customer interactions

Content Management Governance: 15%

• Maintain a structured, intuitive, and searchable content repository within enablement platforms (e.g., Highspot, Salesforce, SharePoint)
• Audit and update content regularly to ensure accuracy, alignment to current offers, and lifecycle management
• Apply version control, tagging, and governance standards to ensure sellers access the right content at the right time
• Promote best practices for content usage and adherence to approval workflows

Performance Measurement & Continuous Improvement: 10%

• Track content usage, adoption, and seller feedback to assess effectiveness
• Analyze trends to identify gaps, redundancies, and high-performing content
• Recommend improvements to content strategy, formats, and delivery to increase seller engagement and win rates
• Share insights with Sales Enablement leadership to inform ongoing priorities

Some of what you need:

• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)
• Certification or coursework in Sales Enablement, Content Strategy or Digital Design Tools considered an asset
• 2–4 years in sales enablement, marketing, content development, or related field
• Experience developing customer-facing or sales-facing materials
• Exposure to B2B sales environments preferred
• Strong content development and visual storytelling skills (PowerPoint, design tools, etc.)
• Ability to translate complex information into clear, customer-friendly messaging
• Understanding of sales processes and value-based selling principles
• Strong collaboration skills across Sales, Marketing, and Merchandising teams
• Attention to detail with a focus on brand consistency and content quality
• Familiarity with content management and enablement platforms is an asset

Physical demands/working conditions:

Office environment – Hybrid, with 4 days onsite in Richmond Hill, subject to the hybrid policy.

Some of what you will get:

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs
• And more...