At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.
Who are you?
You are a product marketing professional with foundational experience supporting positioning, messaging, and go-to-market execution in a B2B or SaaS environment.
You bring clarity to complexity. You’re comfortable translating product functionality into compelling customer value. You care about precision, consistency, and delivering polished work that enables revenue teams to perform at their best.
You’re excited to deepen your expertise in product marketing while working under the guidance of an experienced Director and collaborating across Product, Growth, Sales, and Customer Success.
What you’ll do:
In partnership with the Director of Product Marketing, you will support go-to-market execution for Xello’s suite of products.
You will:
- Translate product updates into customer-facing messaging and enablement materials
- Develop and maintain sales one-pagers, feature briefs, and competitive battlecards
- Support launch communications and internal documentation
- Maintain consistency across grade-band messaging within one unified platform narrative
You will help operationalize and strengthen our Core Platform positioning by:
- Updating messaging frameworks as features evolve
- Supporting persona documentation and use-case clarity
- Assisting in competitive research and differentiation summaries
- Incorporating field feedback into messaging improvements
In collaboration with Sales Enablement, you will:
- Develop and refresh enablement materials
- Support internal training sessions tied to product launches
- Maintain organized, accessible content in enablement systems
- Create FAQ and objection-handling documentation
You will collaborate closely with:
- Product Managers to understand roadmap priorities
- Growth Marketing to align messaging across campaigns
- Brand & Content teams to ensure voice consistency
- Customer Success to incorporate real-world insights
What we’re looking for:
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1+ years of experience in product marketing, go-to-market support, B2B marketing, or a related marketing function
- Demonstrated ability to translate product functionality into clear, customer-facing value
- Organized and able to manage multiple workstreams with deadlines
- Comfortable working cross-functionally with Product, Sales, Growth, and Customer Success
- Analytical mindset with the ability to synthesize feedback and competitive insights into clear messaging
- Ownership mentality—someone who takes initiative and follows through
Nice to have:
- Exposure to SaaS or multi-product software environments
- Familiarity with positioning frameworks or competitive analysis
- Experience supporting product launches or structured go-to-market initiatives
- Experience or interest in the K–12 education market
*Please note this role is remote in Ontario, Canada only*
The compensation range for this role is $45,000 to $60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.
Top Skills
Xello Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
