.png)
Lead go-to-market strategy and product launches for new solutions and the commercial segment. Own messaging, positioning, competitive intelligence, customer research, sales enablement content, and cross-functional alignment to drive pipeline, revenue, and market differentiation.
CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.
With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.
Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!
About The Role:
CaptivateIQ is transforming the way companies plan, manage, and optimize the sales performance models that run their business. We started by revolutionizing incentive compensation management, expanded into sales planning, and are now building a unified platform for the most critical models an enterprise runs. As the portfolio grows, how we tell our story will be a defining advantage.
As a Senior Product Marketing Manager, you’ll own customer understanding, positioning, messaging, and launches for mid-market and enterprise customers. You’ll go deep on individual products, making each one’s unique value clear and compelling, while also shaping how they come together into a unified story.
At the heart of the role is a deep understanding of customers, competitors, and the market. You’ll turn that understanding into messaging & resources that win deals and drive adoption, support field enablement, and deliver insight that shapes our product strategy and roadmap. Your work will directly influence both what we build and how the market understands it.
You’ll report to the Director of Product Marketing and partner closely with Product, Sales, Customer Success, and RevOps. This role is built for someone equally comfortable at two altitudes: owning a product area end-to-end, and stepping back to drive strategy and storytelling across the portfolio.
Responsibilities:
- Product positioning: Own the positioning, value propositions, and messaging for your products, and set the direction the rest of Marketing builds from.
- Portfolio narrative: Shape how our products come together into one platform story, so customers see how CaptivateIQ is stronger as a whole.
- Customer and market insight: Lead win/loss analysis, customer research (including interviews), competitive research, and personas. Turn what you learn into positioning as well as input on roadmap, pricing, and packaging. Show CaptivateIQ as a category expert with customers and prospects.
- GTM activation: Make the story work in the field. Partner with Sales and Services leadership and Enablement on how we pitch, compete, and win, from battlecards to demo stories. Join deals to see what lands.
- Launches: Drive go-to-market for launches, deciding tiering and investment, and measuring what they deliver.
- Measurement & feedback loop: Define what success looks like, from influenced pipeline to competitive win rate and adoption, and use the data to sharpen positioning, launches, and priorities.
- Team rigor: Help raise the bar for the PMM team by mentoring, sharing best practices, and contributing to frameworks and playbooks that make our work more consistent and effective.
Requirements:
- 7+ years in B2B SaaS product marketing or product management, with demonstrated ability to conduct customer discovery and translate feedback into both product and go-to-market strategy
- Experience with technical products and comfort sitting with technical teams and customers alike.
- Track record of influencing product decisions. You can show work where customer feedback you gathered changed what shipped
- Exceptional storytelling and communication skills. You can distill complex concepts into clear, compelling messaging
- A structured, evidence-driven approach to research and measurement. You can conduct buyer research, read data honestly, and iterate on what you learn
- Comfortable operating with significant autonomy in a dynamic environment; experience using AI tools
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
Nice to Have
- B2B enterprise fluency, particularly within the Office of the CFO, Finance, or RevOps; you understand these buyers, their specific pains, and their software evaluation criteria
- Familiarity with SPM, ICM, or related revenue and compensation technology platforms
- Hands-on experience developing custom AI tools or autonomous agents
- History of driving product marketing for multi-product suites or unified platforms
- Direct experience in the marketing of AI and agentic product solutions
- Proven track record marketing across various industry verticals and segments, from Mid-Market to Enterprise
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
- Attempt to correspond with a candidate using a free web-based account, such as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of birth, passport details, credit card numbers, bank details and social security number, etc.
- Please note that we’ll only ask for more sensitive personal information in connection with background checks after an offer is made.
We are aware of active recruitment scams using the CaptivateIQ name, in which individuals pose as our recruiters and post fake remote job openings and make fake job offers on the Internet. Please note, we will never do the following:
Similar Jobs
Cloud • Fintech • Food • Information Technology • Software • Hospitality
Leads product marketing strategy and execution, including positioning, messaging, customer and market insights, product launches, go-to-market programs, competitive strategy, sales enablement, and marketing content. Partners cross-functionally with Product, Sales, Customer Success, Demand Generation, Analytics, and Creative teams to drive customer adoption, pipeline, revenue, and market growth.
Artificial Intelligence • Productivity • Software • Automation
Lead enterprise go-to-market strategy for Zapier’s new products, including Sidekick. Own positioning, packaging, governance messaging, enterprise ICP, competitive differentiation, customer proof points, sales enablement, and commercial readiness. Partner with Product, Sales, Marketing, and Customer Advocacy to support enterprise opportunities, translate product updates into field materials, and incorporate customer and deal feedback into product and GTM decisions.
Top Skills:
Agent-Based WorkflowsAi ToolsEnterprise GovernanceIdentity ManagementMcpSecure Authentication
Information Technology • Software
Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling customer value and measurable go-to-market outcomes. Conduct customer and competitive research, guide cross-functional teams, and use performance data, AI, and automation to improve pipeline, adoption, conversion, cross-sell, and revenue.
Top Skills:
Ai ToolsAtlassian EcosystemB2B SaasMarketing Automation
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
