As a PR Specialist, your main focus will be to develop local plans that bring global PR strategies to life. You will be responsible for building and maintaining relationships with important press and influencers to generate increased exposure and cultural relevance for H&M in the sales market. You work collaboratively with cross-functional teams in Canada to identify new opportunities to build local press interest year-round that supports brand building and commerical priorities.
This on-site role reports into our Marketing Manager and is based out of our Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
- Develop and execute local PR plans based on global PR strategies and activations across various formats, including press releases, press trips, events and media outreach
- Build and maintain relationships within fashion industry stakeholders including media, influencers, celebrities
- Support Brand PR and Talent manager to bring influencer relations, celebrity and ambassador programs to life
- Provide routine assistance to Showroom and PR Specialist to ensure elevated showroom execution and assist with sampling
- Identify new oppoerunities to ensure H&M remains relevant in the cultural conversation while simultaneously supporting commerical priorities
- Manage relationship with agencies and partnerships with other external stakeholders, ensuring that delivery of results is aligned with business and brand/PR goals
- Monitor and analyze PR performance, media coverage & sentiment, and campaign outcomes, providing insights and recommendations for improvement
- Optimize yearly PR and Communications budget, applying a cost conscious and entrepreneurial mindset
- Develop and execute PR and communication strategies and plans specific to Sales Market and in line with Global strategies and plans that strengthen the brand and support business objectives
- Ensure all communications are aligned with brand values, customer centricity, and global guidelines
- Collaborate closely with internal key collaborators to ensure consistency and maximize impact across channels
- Stay updated on market trends and competitors within your functional expertise area
- Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements
Qualifications
Who You Are:
- Degree in Communications, PR, Marketing, or related field (or equivalent experience)
- Strong external communication and stakeholder management skills, with established network within the fashion industry
- Skilled in digital and omni-channel PR communication
- Experience in event management (planning and execution of activations)
- Knowledge of latest fashion trends and insights
- Excellent written and verbal communication skills in English; additional languages as required per market
- Proficiency in Microsoft Office (Word, PowerPoint, Excel)
- Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- We are an inclusive company where you’re encouraged to be yourself at work
- You will have access to a large global talent community, where career growth and aspirations have no limits
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary is $78,400 **
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salaried, Exempt
