Leads the Gum and Mints portfolio as a general manager, owning brand strategy, innovation, portfolio growth, marketing execution, budgets, P&L decisions, and revenue, share, profit, and brand equity objectives. Builds annual operating plans, develops consumer-led commercial programs, manages agency and cross-functional partnerships, collaborates with global teams, and mentors marketing talent.
Job Description:
As the Portfolio Lead of the Gum & Mints brands, you’ll operate as the General Manager of our biggest, most strategically important and growing business – shaping the long-term strategy, identifying new sources of consumer demand, building breakthrough commercial plans and making investment choices for the future. This role serves as a key leadership pipeline position, developing the successful candidate for future succession to the Canadian Leadership Team.
The position is responsible for leading brand strategy, portfolio growth, innovation, commercial execution, and marketing capability development. The role owns the delivery of revenue, market share, profit, and brand equity objectives while leading cross-functional teams, agency partners and direct reports.
What are we looking for?
- 10+ years of progressive marketing leadership experience within CPG, food, or adjacent consumer industries, with increasing responsibility for brand, category or business leadership.
- Proven success leading category strategy, innovation and portfolio growth.
- Demonstrated experience managing a P&L and making commercial investment decisions.
- Experience leading and developing high-performing teams and direct reports.
- Strong cross-functional leadership with the ability to influence senior stakeholders and drive alignment across the organization.
What would be your key responsibilities?
- A business leader and influencer, this person will build a strategic vision to drive growth in full portfolio programming. They will set the agenda and ensure strength of execution to deliver both short-term and long-term results end-to-end.
- Lead and unlock the next phase of our Canada-owned gum brand, Excel.
- Lead, deliver and design our annual operating plans for Gum & Mints, anchored in solid consumer insights and deep understanding of drivers of the category and brands.
- Lead & manage all Marketing partnerships and programming for Gum & Mints. Ensure strong brand integration, national brand programs, while supporting the delivery of our long-term (IVCP) strategy.
- Lead the Total Connections Planning (i.e. Media & Communications plans) working with or Integrated Agency partners to deliver effective programming.
- Develop and mentor direct reports and be a marketing functional culture builder.
- Manage total Gum & Mints budgets identifying risks and opportunities as they arise.
- Connect and collaborate with the US and Global teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
- Connect and collaborate with the US and Global teams to ensure shared best practices, resources and expertise on programing, tools, and strategy.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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The base pay range for this position at commencement of employment is expected to be between the below range CAD 124,352.00 - CAD 163,212.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.Mars Ontario, CAN Office
57 Holland Drive , Canada, L7E 5S4
Mars Guelph, Ontario, CAN Office
100 Beiber Rd., Guelph, Canada, N0B 2J0
Mars Newmarket, Ontario, CAN Office
285 Harry Walker Parkway N , Newmarket, Canada, L3Y 7B3
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