The Operations & Marketing Manager will oversee CRM systems, optimize marketing performance, manage operations, and coordinate a remote team, driving accountability and efficiency.
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Operations & Marketing Manager
Industry: Real Estate & Construction
Location: Remote (LATAM)
Employment Type: Full-Time | Contractor (Indefinite)
Compensation: $1,500 – $2,100 USD/monthJob Overview
We are seeking a highly analytical and operationally driven Operations & Marketing Manager to act as the backbone of a fast-growing real estate investment business. This is not an assistant role, this is a high-impact operator position responsible for building structure, driving accountability, and turning data into actionable insights.
The ideal candidate will take full ownership of CRM systems, marketing performance tracking, and operational workflows, while working closely with leadership to support growth and scalability.Why This Role Exists
This role is designed to transform the business into a data-driven, systemized operation. You will be responsible for ensuring that marketing efforts are measurable, operations are efficient, and teams are aligned around performance.
If you are someone who thrives on building systems, optimizing processes, and creating clarity from data, this role is for you.Core Responsibilities
CRM & Data Ownership (Salesforce)
Operations & Marketing Manager
Industry: Real Estate & Construction
Location: Remote (LATAM)
Employment Type: Full-Time | Contractor (Indefinite)
Compensation: $1,500 – $2,100 USD/monthJob Overview
We are seeking a highly analytical and operationally driven Operations & Marketing Manager to act as the backbone of a fast-growing real estate investment business. This is not an assistant role, this is a high-impact operator position responsible for building structure, driving accountability, and turning data into actionable insights.
The ideal candidate will take full ownership of CRM systems, marketing performance tracking, and operational workflows, while working closely with leadership to support growth and scalability.Why This Role Exists
This role is designed to transform the business into a data-driven, systemized operation. You will be responsible for ensuring that marketing efforts are measurable, operations are efficient, and teams are aligned around performance.
If you are someone who thrives on building systems, optimizing processes, and creating clarity from data, this role is for you.Core Responsibilities
CRM & Data Ownership (Salesforce)
- Own and maintain CRM data integrity, structure, and accuracy
- Standardize pipeline stages, lead tracking, and attribution logic
- Manage large datasets (10,000–50,000+ records), including cleaning and auditing
- Improve CRM workflows and automation to reduce manual work
- Manage segmentation, imports/exports, and campaign data preparation
- Build and maintain dashboards tracking:
- Leads, Conversions
- CPL (Cost Per Lead), CPA (Cost Per Acquisition)
- ROI by channel and conversion cycle time
- Deliver weekly performance reports with insights and recommendations
- Own marketing attribution across all channels
- Proactively identify underperforming campaigns and optimize performance
- Coordinate outbound campaigns (cold calling, SMS, RVM, direct mail, referrals)
- Manage lead lists, segmentation, and CRM data flows
- Track campaign performance and continuously improving processes
- Support LinkedIn and email outreach initiatives
- Manage and oversee a remote team (VAs, cold callers, lead managers)
- Run weekly KPI meetings and track performance metrics
- Identify operational bottlenecks and implement solutions
- Act as the main operational point of contact for leadership
- Support performance reviews and proactively address underperformance
- Build and maintain SOPs for all repeatable processes
- Own and manage ClickUp (or similar tools) for task and workflow management
- Implement automation (Zapier, ClickUp, etc.) to improve efficiency
- Ensure scalable onboarding processes for new hires
- 4+ years of experience in Operations, Marketing Operations, RevOps, or similar roles
- Strong hands-on experience with Salesforce (CRM management, reporting, pipelines)
- Advanced Excel / data analysis skills (Power Query is a strong plus)
- Experience handling large datasets (10K–50K+ records)
- Proven experience building dashboards and performance reports
- Experience managing or coordinating remote teams
- Fluent English (written and spoken, client-facing level)
- Strong organizational, analytical, and problem-solving skills
- High ownership mindset and ability to work independently
- Experience with Salesforce automation (Flows, Process Builder)
- Experience with Zapier, ClickUp, or similar tools
- Familiarity with Power BI, Tableau, or data visualization tools
- Experience in U.S. real estate, wholesaling, or lead generation environments
- Experience with tools such as SmrtPhone, JustCall, ReadyMode, Mailchimp, or Instantly
- Systems thinker: creates structure from chaos
- Data-driven: makes decisions based on metrics
- Proactive: brings solutions, not just problems
- Strong communicator: clear, direct, and professional
- Ownership mindset: treats the business like their own
- Not an assistant, VA, or admin role
- Not a task-execution role — you will define and manage processes
- Not focused on calendar management or basic coordination
- Not suitable for candidates with only customer support or social media experience
- Base Salary: $1,500 – $2,100 USD/month
- Performance-based bonuses tied to operational and team outcomes
- Annual salary review (cost-of-living adjustments)
- Internet/home office stipend
- Paid time off + U.S. holidays (after 6 months)
- Long-term growth opportunity with direct exposure to leadership
- Paid Time Off + U.S. holidays (after 6 months)
- Monthly internet/home office stipend
- Long-term growth opportunity with leadership exposure
Top Skills
Clickup
Excel
Instantly
Justcall
Mailchimp
Power BI
Power Query
Readymode
Salesforce
Smrtphone
Tableau
Zapier
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