Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment
About the roleReporting to the Head of Marketing, you will be the subject matter expert on media planning, both traditional and digital, bringing your deep media experience and skills to our fast-paced business. You will be responsible for the delivery of National and Amazon media strategies, working in partnership with the Home and Beauty category managers, the ecommerce team, the Amazon Senior Account Manager and the Media Associate (your dedicated support). You will ensure advertising strategies align with Dyson’s objectives and deliver measurable results. You will have exposure to all areas of the business and will work closely with the Global and Americas CoE teams.
Key Responsibilities
Strategic Media Leadership
Lead the annual and campaign media agency briefing process-in partnership with category, PR, and ecommerce teams.
Oversee full-funnel media planning (online and out-of-home) for both national and Amazon accounts.
Manage the media calendar: ensure deadlines are met, budgets are approved, and tactics support Dyson’s goals.
Collaborate with Category Managers, Senior Ecommerce Manager, and Amazon Senior Account Manager to inform data-driven strategies and creative media solutions.
Apply robust testing methodologies, measurement platforms, and reporting standards.
Build connections with Global and Americas media teams—activate programs, report on results, and lead local implementation.
Influence stakeholders across the organization and lead presentations on media planning and performance.
Develop strong relationships with key media partners (Meta, TikTok, Google) to gain early access to new opportunities.
Media Agency Management
Serve as the primary contact for the media agency-ensure optimal audience targeting across all channels and explore new advertising approaches.
Leverage audience-led programmatic digital buying (ideally with tools such as SA360, DV360, Google Ads, Facebook Business Manager, and Google Analytics).
Optimize campaigns via A/B, audience, creative, and landing page testing.
Deliver meaningful bi-weekly/monthly/post-campaign analysis—relentlessly test, target, and refine to improve results.
Review media performance/KPIs to meet and exceed targets with positive ROI.
Ensure media forecasts are in line with ecommerce objectives.
Drive operational efficiencies and process enhancement with the agency.
Campaign & Stakeholder Management
Advise Category teams on content and creative direction to support marketing activities.
Partner with the Ecommerce team to deliver Dyson Canada’s digital strategy-aligning with global brand guidelines.
Build effective relationships with stakeholders across Category, Ecommerce, National Account, Retail, PR, Customer Service, and Owner Engagement teams.
Translate category objectives into high-performing advertising campaigns and ad copy.
Identify and drive initiatives, tools, and campaigns that increase sales.
Manage media budgets, POs, invoice processing, and budget tracking.
Team Effectiveness
Shape and manage media team processes and ways of working.
Inspire and guide the Media Associate through regular feedback, one-to-ones, and clear objectives.
About you
Bachelor’s degree in a related field.
5–7 years of marketing experience, with at least 5 years in media for a major e-commerce site or media agency.
Experience marketing products and services online for a consumer brand, including work with transactional websites.
Proven expertise in paid search-designing, implementing, and optimizing direct and retail campaigns.
Strong understanding of how digital creative assets like videos and interactive demos influence the purchase journey.
Excellent knowledge of web technologies, including search engines, landing page design and optimization, and industry tools and trends.
Experience working with major retailers in an e-commerce environment (preferred).
Experience managing large budgets across multiple business lines.
Previous experience working with or for a media agency.
Strong experience in both traditional and digital consumer media.
Proven leadership and analytical skills.
Deep understanding of the Dyson brand and commitment to its integrity.
Excellent communication and presentation skills.
Ability to drive projects from concept to execution and analyze results.
Thorough knowledge of Dyson’s channels.
Strong project management skills; able to coordinate cross-functional teams and resources.
Skilled in writing clear project briefs.
Advanced proficiency in Microsoft Excel, Word, PowerPoint, and Outlook.
Experience using major web analytics and reporting tools.
Innovative digital marketing expert with proven success.
Self-starter; gives and receives feedback well; sets clear priorities.
Objective, enthusiastic, committed, flexible, team player.
Diligent and detail-oriented in project management and reporting.
Visionary, always learning new digital marketing strategies.
Creative and proactive—constantly seeking improvement.
Personable; works well with diverse teams.
Compensation : $104,000 - $117,000 annually + bonus opportunity
BenefitsAt Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial benefits:
• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Dyson Product Discounts
Lifestyle benefits:
• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [email protected] for more information. Dyson is an Equal Opportunity Employer.
#LI-Onsite
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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