Marketing Specialist, Indigokids

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories – big and little – connect us. Indigo is our customer’s happy place – for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day. 

• We Will Hire, Inspire, Promote and Retain the Best
• We Will Be Customer Centric
• We Will Be Entrepreneurial
• We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment
• We Will Be Committed to True and Shared Value Creation
• We Will Be Systems Thinking, Data Driven and AI enabled

KEY RESPONSIBILITIES

Functional

• Support execution of IndigoKids Marketing programs and campaigns across trade and GM businesses
• Execute evergreen IndigoKids marketing programs from briefing to cross-functional coordination through to launch and hindsighting  
• Identify and help bring to life new ideas and programs that inspire a love of reading and support the development of lifelong reading habits
• Develop and execute mass marketing briefs, collaborating with cross-functional partners across Marketing, Creative, Merchandising, Retail and external agencies to deliver integrated campaigns across all customer touchpoints
• Build and maintain a strong understanding of the children’s book market and children’s reading behaviours and reading development
• Contribute to the development and execution of quarterly kids marketing communications plans
• Review creative assets to ensure brand adherence and guidelines are met across all channels 
• Support key communications for retail teams
• Support budget tracking & management
• Proactively identify and anticipate evolving customer expectations and needs

People

• Influence and motivate cross-functional partners (Creative Studio, Channel Marketing Teams, Merchants, Retail Operations) to support marketing efforts, while developing seamless partnerships
• Take a customer-centric approach, proactively identify and anticipate customer expectations and needs
• Be a problem-solver, challenge the status quo by consistently identifying areas for improvement, diagnosing issues and proposing solutions to resolve them through cross-functional collaboration
• Develop positive and productive peer relationships
• Bring out the best in others, empower, and give authentic feedback
• Have the ability to see the total organization with an integrated perspective
• Encourage others to freely share their point of view and be open to feedback
• Understand and follow Indigo’s core HR processes

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Sr Manager, Brand Marketing, IndigoKids & Teen

Manager once Removed (MOR): Sr Director, Brand Marketing

KEY RELATIONSHIPS

Internal:

• Cross-functional Marketing (Digital Marketing, PR, Loyalty, Social)
• Merchants & Planning
• Indigo Creative Studio
• Retail Operations & Events

QUALIFICATIONS

Work Experience / Education / Certifications

• Bachelor’s Degree (Business Management, Marketing, or equivalent experience)
• 3-5 years of experience in Marketing

Competencies / Skills / Attributes

• Strong interpersonal skills, someone who thrives in an environment based on teamwork and the ability to understand the impact of one’s actions on another team, individual or process
• Positive attitude with a high degree of self-motivation and dynamism
• Desire to continuously learn and improve what and how we do
• Passionate about all thing books
• Excellent written and verbal communication skills
• Strong analytical skills, both quantitative and qualitative
• Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry

Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at [email protected].

We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.

This posting is for a current opportunity within Indigo.