Job Description
Job Title: Marketing Specialist
Location: Brampton, ON
Victaulic, founded in 1919, revolutionized pipe assembly with the invention of the "Victory Joint." Today, it's a global leader in grooved mechanical pipe joining and flow control solutions. With over 4,000 patents and operations in 140+ countries, Victaulic serves various industries, including commercial construction, fire protection, industrial construction, maritime, mining, oil, gas, chemical, power generation, and water/wastewater. The company offers a wide range of products, solutions, and services, including couplings, valves, fittings, and engineering design support. Notable projects include the Hoover Dam, World Trade Center Complex, Eiffel Tower, Shanghai Tower, CN Tower, and Vancouver Convention Centre. With 5,500+ employees and 700+ sales reps., Victaulic continues to innovate and exceed customer expectations worldwide. For more information, visit www.victaulic.com.
Position Overview
The Marketing Specialist will be responsible for developing and executing integrated marketing communications programs across Canada, supporting industries such as commercial building and data center construction, fire protection, and mining. This role will focus on strengthening brand affinity with both new and existing customers, supporting customer retention, and ensuring a consistent brand experience across all touchpoints.
Working closely with regional sales leadership and the global marketing organization, the Marketing Specialist will support market growth initiatives while maintaining brand integrity and customer experience excellence.
Key Responsibilities
Regional Marketing Execution
- Act as the marketing subject matter expert for the Canadian market, managing day‑to‑day regional marketing activities in close partnership with sales and regional marketing teams.
- Execute strategic marketing plans aligned with business objectives in collaboration with sales leadership.
- Support the development of market‑specific marketing tools and materials, from concept through completion.
- Ensure a consistent, positive customer experience across all marketing touchpoints.
- Manage project timelines, ensuring timely execution while adhering to all corporate brand standards and guidelines.
- Liaise with digital, operations, and market marketing teams to fulfill content requests and support key stakeholders.
- Respond to local sales requests to strengthen brand presence throughout the customer journey and enhance sales effectiveness.
Integrated Marketing & Campaign Support
- Partner with the corporate marketing team (Easton, PA) and local sales to execute integrated marketing communications programs, including advertising, public relations, trade shows, social media, direct mail campaigns, literature, and special events.
- Participate in field visits and project site meetings as needed to gain insight into customer needs, industry challenges, and sales requirements.
Vendor & Stakeholder Management
- Coordinate and provide tactical oversight of external vendors, including graphic designers, PR agencies, photographers, videographers, tradeshow vendors, and other service providers.
- Drive strong cross‑functional collaboration with internal teams such as Product Management, Sales, Engineering, Customer Care, HR, and other stakeholders to support product and market initiatives across the global organization.
Qualifications
- University degree or college diploma in Marketing, Communications, or a related field preferred.
- Strong written and verbal communication skills.
- Minimum of five (5) years of experience preferred, with a strong emphasis on event management and social media campaigns; experience within global organizations is an asset.
- Strong critical‑thinking and creative abilities, with a willingness to take on additional responsibilities and grow within the role.
- Proactive, solutions‑driven mindset with a strong focus on results.
- Collaborative and positive team‑oriented approach with strong interpersonal skills.
- Ability to understand, translate, and effectively market industrial technologies.
- Strong digital proficiency, including MS Office and hands‑on experience with modern digital tools and social media platforms.
- Ability to translate technical concepts into clear, customer‑focused sales messaging.
- Strong organizational, project management, and scheduling skills.
- Ability to meet deadlines, manage budgets, and work effectively in a team environment.
- Comfortable working independently when required and collaborating across regions and time zones as part of a global team.
- Willingness and ability to travel as needed.
- French language skills are considered an asset.
Salary: $70 - 90k (based on experience)
Victaulic is proud to be an Equal Opportunity Employer, welcoming applicants without discrimination based on age, race, colour, national origin, citizenship, religion, creed, gender, sexual orientation, marital status, disability, veteran status, or any other protected status. Join us in creating an inclusive workplace that values the unique contributions of individuals from all backgrounds.
Victaulic is committed to providing equitable opportunities to all applicants and welcome applications from all qualified persons. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require an accommodation, please notify us at [email protected] and we will work with you to meet your needs.
AI‑assisted tools may be used to support the review of applications as part of the hiring process.
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