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We are seeking a strategic and highly organized Marketing Specialist to help drive product marketing and go-to-market (GTM) strategy for our Gen AI & Shorts Effects products at YouTube. In this role, you will be among the central experts on our product capabilities, content strategies, the competitive landscape, and our marketing narrative. You will be responsible for ensuring that all internal teams and regional partners are aligned on what’s launching and when, and will play a critical role in shaping how our features are perceived and adopted by users globally.
Responsibilities:- Product & content strategy: Collaborate on the program strategy for feature launches across user-facing in-product surfaces. Analyze performance across surfaces and create recommendations on content, etc. that should be featured accordingly.
- Program management: Act as a central point of contact for product information, tracking and communicating changes in product launches (new features and capabilities across the product suite) and marketing launches to all stakeholders (including international regions).
- Competitive Intelligence: Stay up-to-date on the competitive landscape. Help conduct regular analysis and distill insights to inform product strategy, positioning, and marketing campaigns.
- Narrative, Messaging, & creative development: Provide critical feedback on the product narratives, messaging frameworks, and creative that goes into marketing, to ensure they are compelling, clear, and consistent across all channels.
- 5+ years of experience in marketing, preferably within the tech or media industry, with a focus on GTM strategies for consumer or creator products
- A deep interest in and knowledge of short-form video platforms
- Proven experience collaborating with Product, Marketing, Communications, and Research teams at all levels, both internally and externally
- Assist with quantitative and qualitative analysis of data sets and translating into actionable recommendations
- Assist with translating complex technical concepts into clear, simple, and intuitive messaging
- Ability to manage multiple projects simultaneously, prioritize tasks, and deliver results in a fast-paced environment
- A proactive and autonomous work style, with a highly organized and collaborative approach to problem-solving
- Bachelor's degree in Marketing, Business, Project Management, or a related field, or MBA
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At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
