The Marketing Operations Manager will enhance marketing operations through technical expertise in platforms, optimizing customer journey execution, data-driven segmentation, and collaboration with teams to improve workflows and campaign performance.
About the Role
FreshBooks is seeking a Marketing Operations Manager who pairs deep technical expertise with a passion for operational excellence and continuous improvement. Reporting to the Director of Strategy & Marketing Operations, you will be a key contributor in an agile environment focused on maximizing our impact and building durable systems that help us scale. We are looking for a proactive technical professional who is energized by refining workflows and identifying efficiencies that help our FreshBooks team move quickly. While you excel at the day-to-day execution of sophisticated customer journeys, you are also a curious thinker who explores new tools and automation – including the thoughtful application of AI – to continuously evolve.
In this role, you’ll partner with Lifecycle, Growth, and Product Marketing to translate complex strategies into seamless executions. As a team player, you take pride in high-quality delivery while naturally identifying impactful ways to make our shared processes run smoothly. Whether you’re leveraging SQL for advanced segmentation or collaborating to refine a campaign lifecycle, your goal is to drive operational maturity and ensure our marketing engine runs optimally for the entire team.
What You'll Do
- Campaign & Journey Execution: Act as a key technical point of contact for our Marketing Automation Platforms (primarily SFMC and Pardot). You will lead the end-to-end setup of ad-hoc sends, complex customer journeys, and automated triggers, translating business requirements into scalable technical solutions.
- Asset Development: Code and deploy responsive HTML/CSS emails and landing pages; leverage dynamic content (such as AMPscript) to drive deep personalization at scale.
- Data-Driven Segmentation: Utilize SQL and advanced logic to build sophisticated audience segments, ensuring the right message reaches the right user at the right time.
- In-App Orchestration: Manage the execution of in-app experiences using Pendo, including the creation of guides, funnels, and user paths to support a cohesive customer journey.
- Governance & Troubleshooting: Support marketing automation integrations and platform governance in collaboration with the wider Ops team. Resolve execution issues related to HTML rendering, tracking parameters, and data flow.
2. Performance & Governance
- Insights & Reporting: Track campaign performance and generate actionable reporting to provide optimization recommendations for marketing and sales initiatives.
- Data Health & Privacy: Manage unsubscribe synchronization and ensure all data handling remains compliant with global privacy laws (GDPR/CASL) and PII best practices.
- Workflow Refinement & Innovation: Proactively identify bottlenecks in our build processes. You’ll suggest and implement practical solutions – including the thoughtful use of AI and automation – to reduce manual effort and improve time-to-market.
- Operational Documentation: Enhance and maintain existing technical blueprints and process roadmaps to align with updated company standards for software and technical workflows, ensuring a consistent “source of truth”.
3. Team Collaboration & Partnership
- Agile Participation: Operate within an Agile framework, participating in sprints and independently managing project milestones from kick-off to delivery.
- Cross-Functional Partnership: Act as a reliable technical partner for stakeholders, providing guidance on campaign feasibility and helping translate marketing goals into actionable execution plans.
- MarTech Roadmap & Integration: Partner with cross-departmental stakeholders to support the strategy, planning and effective integration of marketing infrastructure within FreshBooks' tech stack.
- Technical Advocacy & Change Management: Promote the adoption of new tools and methodologies by sharing best practices and helping peers across the business navigate technical changes.
- Other duties may be assigned.
What You'll Bring
- 3-5 years of technical proficiency in SQL, HTML, and CSS is required. You should be comfortable coding responsive assets and querying data tables from scratch.
- Typically requires a University or College Degree.
- Deep technical expertise in a Tier-1 Marketing Automation Platform (Salesforce Marketing Cloud is preferred, but we are open to experts in Marketo, Braze, or HubSpot who can adapt quickly).
- Familiarity with dynamic content logic (e.g., AMPscript, Liquid, or similar) and an understanding of API-driven integrations.
- Solid grasp of email marketing concepts, including lead generation, nurture campaigns, sender reputation, and deliverability.
- Skilled in data analysis and results measurement; partners with data teams to translate complex datasets into actionable business strategies.
- Proven experience in high-growth environments, with a track record of refining processes to improve team delivery times and scalability.
- A demonstrable interest in how AI and automation can be applied to streamline Marketing Operations.
- Demonstrated ability to manage timelines, solve technical blockers creatively, and excel in an agile, fast-paced setting.
- Proven track record of working effectively with cross-functional stakeholders to translate strategy into technical execution.
- Dedicated to providing peer support, sharing knowledge, and fostering a culture of collective success through constructive feedback.
- Ability to communicate complex technical projects clearly to various audiences, adapting your style to ensure alignment and build buy-in.
- Flexible and adaptable; comfortable navigating change and continuous learning in an evolving tech stack.
You'll Stand Out If You Have
- Salesforce Marketing Cloud and/or Pardot certifications.
- Experience with Pendo for in-app messaging, guides, user path analysis, and notification governance that promotes positive customer experiences.
- Familiarity with G-Suite, Slack, Jira, Zendesk, and Litmus.
#LI-SR1 #LI-REMOTE
At FreshBooks, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
The total compensation for this role ranges from CA$81,400 - CA$102,000 per year, which may include participation in our incentive programs. Additionally, this position offers an equity grant and immediate enrollment in FreshBooks' comprehensive benefits program, detailed below.
Perks and BenefitsWe understand that you'll weigh many factors when deciding if FreshBooks is the right next step in your career. Here are some of our offerings for our employees (we call ourselves ✨ FreshBookers✨) to support their growth:
- 🩺 Comprehensive health and wellness benefits. Generous time off including a flexible vacation plan, a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
- 📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
- 🌱 Working environments to help you thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi. If you don't have access to a FreshBooks office, you receive a home office credit to set up your home office.
- 🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
- 🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.
You've probably learned a bit about FreshBooks before making it to this point, but let us take a moment to introduce ourselves: At FreshBooks, we believe that small business owners are the backbone of the economy, yet they are often the most underserved when it comes to technology. For over 20 years, we’ve been on a mission to support owners, from the scrappy solopreneur with a big dream to the growing business with employees to manage.
Our leading platform is more than just business software; it’s an all-in-one financial toolkit that automates invoicing, expenses, payments and payroll, allowing our customers to spend less time on paperwork and more time doing the work they love.
We believe in human-centric connections that empower teams to do their best work. Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental well-being. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow, and make an impact on the lives of small business owners worldwide.
Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career. FreshBooks is an equal-opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success. FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us by phone at 1-416-780-2700 and/or email at [email protected].
Top Skills
Ampscript
APIs
CSS
Google Suite
HTML
JIRA
Liquid
Litmus
Pardot
Salesforce Marketing Cloud
Slack
SQL
Zendesk
FreshBooks Toronto, Ontario, CAN Office
Toronto, Ontario, Canada
Similar Jobs
Real Estate • Software • Hospitality
As a Marketing Operations Manager, you will optimize marketing automation platforms, collaborate with teams, manage daily operations, and enhance data-driven decision-making.
Top Skills:
Bi ToolsClayData VisualizationExcelHubspotMarketoMartech StackSalesforceStoryblok
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The Marketing Operations Manager will optimize the MarTech stack, collaborate across teams, manage projects, and ensure operational effectiveness.
Top Skills:
AirtableContentfulGumloopHightouchIterableJIRAMarketoSalesforce
Artificial Intelligence • Software • Generative AI
The Senior Lifecycle Marketing Operations Manager will manage campaign execution and measurement, ensuring strategic marketing initiatives are launched on time and effectively reported. They will oversee campaign architecture, workflow improvements, and serve as a liaison between demand generation and marketing operations.
Top Skills:
HubspotMarketoSalesforce
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
