Marketing Manager

Range:

Job Description:

Marketing Manager

We are ready to take this game to the next level and need someone passionate to support the development of the product vision and strategy with a focus on the growth of our Lottery portfolio. The Marketing Manager is the key SME when it comes to all things related to product marketing, identifying and delivering on the defined marketing goals within the team. The role will be accountable for identification, evaluation, recommendation and implementation of marketing initiatives that will increase revenue and profitability and drive excellent customer experiences.

YOUR ROLE IN THE GAME

Reporting to the Product Owner, iLottery Marketing, you will be empowered to:

• Support and manage integrated marketing strategies, tactics, and campaigns to promote full-funnel consumer‑facing lottery products across all channels, including digital, social, CRM, experiential, promotions, PR, and owned platforms.

• Lead end‑to‑end campaign delivery from planning and concept development through execution, optimization, and post‑campaign analysis and budget management, ensuring alignment to product and business objectives.

• Partner with Analytics to generate insights, improve campaign performance, monitor KPIs, and recommend pivots based on market trends and results.

• Support the Product Lead in developing annual revenue targets, identifying key initiatives and making data‑driven recommendations to maximize acquisition and retention and deliver against corporate sales targets.

• Lead creative development in collaboration with internal teams and external agencies, ensuring brand consistency and strong creative execution across all assets.

• Own assigned product development initiatives from ideation to launch, including game branding, look and feel, prize structures, timelines, testing, and market implementation.

• Identify, evaluate, and recommend new marketing, product, and channel opportunities, working closely with Research to assess concepts, brand enhancements, and line extensions using insights and industry learnings.

• Collaborate cross‑functionally with Lottery and Digital teams, Marketing Communications, Legal, Compliance, Finance, Technology, and external vendors and agencies to ensure aligned, compliant, and effective campaign and product delivery.

WHAT YOU BRING TO THE GAME

Education & Experience:

• Strong understanding of marketing strategies, full-funnel expertise, informed by industry trends and digital performance data, user needs, and pain points to shape effective marketing approaches.

• Comfortable working with technology and IT tools to enable data‑driven marketing strategies and unlock new promotional opportunities.

• Bachelor’s degree or equivalent (3-5 years) work experience. 

• Minimum three (3) years of experience in marketing or product management, with a strong focus on direct‑to‑consumer growth marketing, including digital and omnichannel channels such as media, email, CRM, owned assets, and social.

Relevant Skills:

• Strong communication skills with ability to communicate complex messages and trade-offs to tell a compelling story

• Demonstrated ability to operate in a multi-disciplined environment including technology, new product development, product design, promotion, merchandising, advertising, public relations and market research.

• Strong problem solver with ability to find solutions to drive progress, often with a high level of ambiguity

BENEFITS OF JOINING THE WINNING TEAM

• Group Benefits Plan: Eligible employees and dependents have access to comprehensive, employer-paid group benefits coverage (permanent employees only).

• Public Service Pension Plan: Participation in a highly desirable defined benefit pension plan.

• Variable Pay Program: Participation in a performance-based incentive plan that recognizes organizational and individual achievements (permanent employees only).

• Paid Time-Off: Competitive paid time-off provisions to support work-life balance and well-being.

• Growth Focus: Become your best self with access to new opportunities and personalized support programs.

• Comprehensive Learning: 24/7 access to robust online learning programs.

• Equity, diversity, and inclusion: Core to OLG’s culture, empowering employees to bring their authentic selves and make a meaningful impact across Ontario.

To learn more about our organization and other opportunities visit our career site.

We look forward to hearing from you, interested applicants please apply online by April 26, 2026.

#LI-Onsite

Please Note: Unless otherwise specified, all positions are required to work fully onsite.

OLG is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Please contact Human Resources at [email protected] if you require accommodation at any time throughout the hire process.

We welcome applicants from all backgrounds and experiences. If you bring relevant skills and a willingness to learn, we encourage you to apply—even if you don’t meet every listed qualification. We sincerely appreciate your interest; while we are unable to contact everyone, those selected for the next steps will be notified.

We thank you for your interest in this opportunity; however only those individuals selected for an interview will be contacted.

Personal information is collected by the Ontario Lottery & Gaming Corporation (OLG) and/or its third party service provider(s) under the authority of the Ontario Lottery and Gaming Corporation Act, 1999, SO 1999, c 12, Sch L and the Employment Standards Act, 2000, S.O. 2000, c. 41 (as amended) and will be used for the purpose of determining qualifications for employment with OLG and for recruitment modernization initiatives. The information will be managed in accordance with all applicable laws, OLG’s Protection of Privacy Policy (the Policy) and related policies and procedures. For any questions about this collection, please contact [email protected], 800-70 Foster Drive, Sault Ste. Marie, ON, P6A 6V2.