Marketing Manager

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

We are seeking a dynamic and experienced Marketing Manager to lead our Fisher-Price business segment. In this role, you will be responsible for guiding marketing, business operations, and customer management activities to achieve financial growth and profit targets. You will leverage your deep understanding of consumers, the business, and effective marketing strategies to propel our legendary brands into the future.

This role provides a unique opportunity to influence the growth of a nearly century-old brand by attracting new families and gift-givers. You will play a key role in driving brand relevance and differentiation, adapting our strategies to the evolving media consumption habits of consumers.

What Your Impact Will Be: 

• Brand Management: Lead the day-to-day operations of the Fisher-Price brand, turning insights into actionable recommendations. Collaborate with cross-functional teams to ensure brand success in the Canadian market.
• Market Strategy: Drive item-level forecasting, tracking, and performance analysis to inform and refine marketing strategies.
• Promotional Planning: Develop and execute promotional plans by brand and customer, ensuring alignment with overall business objectives.
• Marketing Execution: Activate key marketing programs in Canada, leading a cross-functional team including Sales, Global Brand Marketing, Customer Marketing, and Integrated Media Communications.
• Budget Management: Oversee the annual budgets for both media and non-media activities, ensuring effective allocation of resources.
• Leadership: Coach and develop team and be a Marketing Co-lead for the larger ITPS Business Unit, fostering a collaborative and growth-oriented team environment.

Qualifications

What We’re Looking For: 

• Experience: Minimum 8 years of experience in consumer or brand marketing (6 years with an MBA). Proven track record in the retail business environment is highly desirable.
• Skills:
  • Advanced understanding of standard marketing techniques.
  • Strong analytical and strategic thinking capabilities.
  • Excellent communication, presentation, and time management skills.
  • Ability to derive actionable insights from data and present them effectively to leadership.
  • Experience in people management is required.
• Education: Bachelor’s degree in marketing, business, or a related field is required; an MBA is preferred.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights