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Minto Group

Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Hybrid
Toronto, ON, CAN
Senior level
Hybrid
Toronto, ON, CAN
Senior level
Lead development and execution of marketing strategies for leasing and new developments, manage campaigns, branding, budgets, vendors, and cross‑functional programs to drive leads, occupancy, and reporting. Coach direct reports and optimize performance through data-driven insights.
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Job Title: Marketing Manager 

Location: Toronto, Ontario 

 

Build what's next at Minto

Working at Minto means being part of something bigger—where your career is built on purpose, progress, and possibility. Here, employees aren’t just valued—they’re celebrated through peer-to-peer recognition, team events, and a culture that feels like family while honouring every individual’s voice. 

 

From day one, we've got you covered

From your very first day at Minto, you'll have access to a rewarding and supportive package designed to help you thrive:

 

  • Competitive compensation with performance-based annual bonus

  • Comprehensive benefits starting on day one—including unlimited physiotherapy, 24/7 access to healthcare professionals and physicians through our dedicated telemedicine service, and parental leave

  • RRSP matching program and paid time off program to support your future and recharge

  • Peer-to-peer recognition platform that celebrates your contributions

  • Flexible summer hours to help you make the most of your time

  • Professional development and learning support to fuel your growth

  • Exciting career paths across a dynamic and purpose-driven organization

 

Your place in our story

The Marketing Manager is responsible for developing and executing marketing strategies that drive leasing performance and support the growth of Minto Apartments' purpose-built rental portfolio. This role leads marketing initiatives for both existing properties and new development projects, overseeing campaign planning, go-to-market strategies, branding, content development, and cross-functional programs that enhance awareness, generate qualified leads, and support occupancy objectives. Working closely with operations, development, leasing, and agency partners, the Marketing Manager ensures marketing activities align with business goals and deliver measurable results.

 

Here’s how you’ll contribute 

  • Develop and execute strategic marketing plans that support leasing, occupancy, revenue, and brand objectives for existing communities and new developments.

  • Lead marketing strategy and execution for lease-ups, project launches, grand openings, signage programs, and promotional initiatives.

  • Develop property positioning, messaging, and campaign strategies that effectively differentiate properties in competitive markets.

  • Ensure corporate and property branding standards are consistently maintained across all customer-facing marketing materials and touchpoints.

  • Oversee the development and production of marketing collateral, signage, renderings, photography, floor plans, and other creative assets.

  • Collaborate with internal teams and agency partners to develop marketing programs aligned with project stage, target audience, and business objectives.

  • Manage marketing budgets, forecasts, and monthly variance reporting for assigned properties and projects.

  • Monitor campaign, lead generation, leasing, and occupancy performance, providing data-driven insights and recommendations to optimize results.

  • Prepare monthly, quarterly, and ad hoc reports and presentations for leadership, investors, and key stakeholders.

  • Manage agency, vendor, and consultant relationships, ensuring deliverables are completed on time, within budget, and to standard.

  • Coordinate rollout of marketing programs with on-site teams, ensuring adherence to brand standards and successful execution.

  • Work with design, development, and operations teams to ensure marketing displays deliver a compelling customer experience.

  • Maintain organized records of marketing assets, creative files, project documentation, reports, and budgets.

  • Monitor market trends, competitive activity, and industry best practices to identify opportunities for innovation.

  • Provide leadership through managing direct reports, including coaching, mentoring, and performance management.

 

What you bring to the team

Here’s what will help you stand out. And even if you don’t tick every box—we believe in your potential and are here to support your growth. 

 

  • University degree or college diploma in Business, Marketing, or related field.

  • 5+ years of progressive marketing experience, preferably within real estate, multi-residential, hospitality, or consumer marketing.

  • Proven experience leading and developing high-performing teams.

  • Experience creating integrated marketing plans and managing multiple projects simultaneously.

  • Strong knowledge of branding, campaign development, and project management.

  • Experience managing agencies, vendors, consultants, and marketing budgets.

  • Strong analytical skills to interpret performance data and drive recommendations.

  • Excellent communication, presentation, and stakeholder management skills.

  • Ability to manage competing priorities in a fast-paced environment.

  • Proficiency in Microsoft Office and marketing tech platforms.

 

Hiring pay range rate: $95,000 - $100,000

Pay ranges at Minto are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the location for where the position is being filled.

 

Ready to build your future with us?

 

Whether you're just starting out or looking to take the next step, Minto offers the mentorship, resources, and opportunities to grow a meaningful career. With competitive rewards and a strong commitment to well-being, we empower you to thrive—professionally and personally.

 

Join a team where your growth, purpose, and potential are celebrated. Let’s create something meaningful—together.

 

About Minto

Our mission to build vibrant communities begins with the people who make it all possible—our employees. Named one of Canada’s Best Managed Companies, we’re proud of our 70-year legacy and dedicated to delivering more—more growth, more purpose, and more impact—for our employees, homeowners, residents, and the neighbourhoods we serve.

_____________________________________________________________________________

 

Minto does not accept any speculative or unsolicited CV’s that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list. Any speculative or unsolicited CV’s will be treated as a direct application. This role may involve the use of artificial intelligence tools to support and enhance the recruitment process. This posting reflects an existing vacancy within our organization. Minto is an equal opportunity employer committed to cultivating an inclusive and accessible workplace. We strive to build a team that reflects the diverse communities we serve, including individuals with disabilities. If you require accommodation or support at any stage of the recruitment and selection process, we’ll work with you to ensure your needs are met. To request accommodation, please contact us at [email protected].

 

#TAS1

 

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