RioCan Real Estate Investment Trust
Marketing Manager, Yonge Eglinton Centre & Yonge Sheppard Centre
Be an Early Applicant
The Marketing Manager develops marketing strategies for properties, driving traffic and engagement through events and digital content while collaborating with various teams.
Who We Are
For over 30 years, our entrepreneurial mindset and strategic vision have fueled our growth into one of Canada’s largest and most successful REITs. Our retail-focused and mixed-use portfolio reflects our commitment to creating vibrant community spaces where people want to shop, live, work, and play. We take pride in our strong legacy while continuously adapting, innovating, and investing in the future. We’re proud to be recognized as one of Canada’s Most Admired Corporate Cultures, Canada’s Greenest Employers, Canada’s Best Diversity Employers, and a Greater Toronto Top Employer.
At RioCan, we believe our people are our greatest strength. We foster a welcoming, inclusive culture where employees can connect authentically, grow continuously, and bring their whole selves to work. Here, you’ll find opportunities to learn, lead, and make an impact every day.
POSITION OVERVIEW:
The Marketing Manager is responsible for developing and executing comprehensive property-level marketing strategies for Yonge Eglinton Centre and Yonge Sheppard Centre. This role drives traffic, sales, brand visibility, and community engagement through innovative marketing programs, events, partnerships, and digital content. The position works closely with Corporate Marketing, Leasing, Operations, Asset Management, and retail partners to ensure property marketing aligns with RioCan’s overall brand strategy and business objectives.
RESPONSIBILITIES:
- Execute all property-level marketing initiatives and programming in alignment with corporate strategies and brand positioning.
- Develop and manage content for property-owned channels including websites, digital directories, and social media platforms.
- Plan, manage, and execute on-site events from ideation through post-event reporting, including advertising, logistics, permits, partnerships, and performance metrics.
- Ensure optimal representation of the properties through signage, hoarding, and on-site marketing assets. Retailer & Leasing Support
- Build and maintain strong business relationships with retailers at both local and national levels to support event success and maximize sales productivity.
- Support leasing efforts by participating in the leasing process, assisting with retailer onboarding, and developing leasing and sales materials.
- Collaborate with Leasing to position the properties effectively to prospective retailers. Partnerships & Revenue Generation
- Maximize non-traditional revenue through income-generating events, promotions, sponsorships, and partnerships.
- Identify and secure community, corporate, and non-profit partnerships that enhance property programming and engagement.
- Support ancillary revenue goals in partnership with Corporate Marketing, Asset Management, Operations, and Leasing teams.
- Assist with the management of third-party digital advertising programs. Budget & Administration
- Prepare, manage, and administer the property marketing budgets.
- Negotiate with vendors to maximize marketing spend and adjust budgets in response to changes in income or strategic priorities. Tenant & Community Engagement
- Build strong relationships with tenants to understand their business objectives and identify on-site marketing opportunities that drive traffic to their stores.
- Educate and connect tenants on cross-promotional opportunities and develop marketing initiatives to support these collaborations.
- Work closely with community stakeholders to strengthen the centres’ connection to the surrounding neighbourhoods. General
- Assume additional responsibilities and participate in special projects as required.
Marketing & Programming
QUALIFICATIONS:
- Previous experience in commercial real estate, mixed-use developments, or retail-focused properties.
- Demonstrated experience executing on-site events from concept through delivery.
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Highly creative, proactive problem solver with strong attention to detail.
- Excellent verbal and written communication skills.
- Ability to work independently while thriving in a collaborative, team-oriented environment.
- Upbeat, positive, and solutions-oriented mindset.
- Reliable, consistent, and action-oriented with a strong sense of ownership and accountability.
The base salary range for this role reflects compensation for candidates at varying levels of experience and proficiency. The salary will be determined based on the successful candidate’s relevant competencies, including skills, experience, education, and our teams’ requirements.
The listed salary range does not include bonus and other total rewards. This role is eligible for participation in the company’s bonus program.
This posting is for an existing vacancy within our organization.
Why join RioCan?
We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards program is designed to help you thrive in every aspect of your life: physically, emotionally, financially, and socially. Here’s what we offer:
An Extensive Health and Benefits Program that includes health and dental benefits starting on day one, healthcare and wellness/lifestyle spending accounts, access to an employee family and assistance program, virtual healthcare services, and other resources to support your overall well-being.
A Comprehensive Retirement Program to help prepare you for your future. This includes matching employee contributions in a retirement savings plan, pension plan,
and an employee unit purchase plan.
Work/Life Balance that prioritizes you. Enjoy flexible work hours, an extra-long weekend with our RioCan Cares Day, and half days before every long weekend in the summer.
Professional Growth and Development opportunities to advance your skills and grow your career through our continuing education reimbursement, mentorship and leadership development programs, on-demand online learning, and cross-functional training opportunities.
Additional Perks and Benefits that include paid time off, parental leave top-up, employee discounts, referral and recognition programs, and year-round opportunities to connect through community initiatives, committees, and social events.
If you share RioCan’s values and a passion for real estate, we want to hear from you.
We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.
You can visit us at www.riocan.com and follow us on LinkedIn to learn more about who we are and what a career at RioCan can look like for you.
Top Skills
Content Management
Digital Marketing
Event Management
Social Media
RioCan Real Estate Investment Trust Toronto, Ontario, CAN Office
2300 Yonge St, Toronto, Ontario, Canada, M4P 1E4
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