Job Summary
Job Description
What is the opportunity?
The RBC Insurance Marketing team is seeking an experienced and passionate Marketing manager on our Brand, Sponsorships & Social Impact portfolio.
The successful candidate will have both a flare for creative and will be an insights-led marketer who can convert data/marketing results into actionable insights to deliver on aggressive targets through best-in-class marketing.
Comfortable in respectfully challenging the status quo, this marketer will display leadership across functional teams and will have the ability to effortlessly navigate a highly matrixed organization to deliver results.
What will you do?
- Collaborate with internal, and external partners to drive integrated planning, campaign strategy, execution and reporting
- Through an insight-driven approach, lead, develop and deliver strategic frameworks, recommendations, creative briefs / execution, post analysis and presentations
- Successfully execute campaigns by working closely with Agencies to deliver bold creative that is on brand, time, budget, and media plans that deliver strong ROI
- Oversee end-to-end management of internal and external marketing budgets, including monthly re-forecasting, tracking, reconciliation, stakeholder updates
- Ensure disciplined KPI establishment, measurement and analyses to enable strategic conversations, and fuel insights and future marketing plans
- Identify gaps in process and opportunities for growth within the overall strategy and share creative solutions and suggestions for campaign improvements
- Work closely with Enterprise Foundation & Corporate Citizenship teams across the organization develop and implement Social Impact strategy and programs for RBCI
- Work with internal business partners and external vendors on Sponsorship activities to drive exposure and impact for RBCI
What do you need to succeed?
Must-have
- University degree & minimum of 5+ years of marketing experience
- A creative eye combined with a keen attention to detail and experience across all marketing disciplines
- Proven success developing and executing marketing strategies, and building, delivering, and quantifying go-to-market plans through leveraging analytics and translating market, competitive and consumer insights into high impact marketing activities
- Experience managing external agencies as well as campaign management and execution including campaign development, agency briefing, approvals, & budget management
- Strong ability to work in a collaborative, supportive way in cross-functional teams and across the organization while being able to adapt in ambiguous, agile and rapidly changing environments
Nice-to-have
- Prefer Financial Services experience
- Previous Insurance experience is an asset
- Strong communication, storytelling and presentation skills
- Project management experience including cross functional navigation
What’s in it for you?
We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
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Approachable and caring leaders who support your development through coaching and managing opportunities
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Work in a dynamic, collaborative, progressive, and high-performing team that prioritizes employee well-being and work-life balance (“burnout” is not in our vocabulary)
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Opportunities to do challenging work
Job Skills
Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
37.5
Employment Type:
Full time
Platform:
HUMAN RESOURCES
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2024-09-23
Application Deadline:
2024-10-07
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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RBC Toronto, Ontario, CAN Office
200 Bay Street, Toronto, Ontario, Canada, M5J 2J5
