At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.
While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
We are looking for a highly capable Marketing Manager to support and execute our B2B marketing strategy in close partnership with the Director, Marketing. This role is responsible for managing the end-to-end execution of integrated demand generation programs, with a strong emphasis on B2B events, digital media, campaigns, awards, and partnerships.
The ideal candidate has 7–10 years of experience in B2B or agency marketing and is comfortable translating high-level strategy into well-orchestrated, high-performing programs. This role manages two direct reports and plays a key role in ensuring campaigns are executed on time, on brand, and with measurable impact on lead generation and pipeline.
Responsibilities:- Execute integrated B2B marketing strategies designed to drive demand generation, qualified leads, and pipeline growth.
- Operationalize business and sales objectives into clear campaign plans, timelines, and deliverables across events, digital media, partnerships, and awards.
- Manage the execution of multi-channel B2B campaigns across paid, owned, and earned channels, ensuring consistency in messaging and audience targeting.
- Execute B2B event programs including conferences, trade shows, hosted events, and industry activations.
- Oversee event logistics, budgets, vendors, and on-site execution, ensuring events support broader demand generation goals.
- Execute digital media components of campaigns (e.g., paid social, paid search, retargeting) in partnership with internal teams and vendors.
- Oversee execution of industry awards submissions and partnership marketing initiatives that support brand credibility.
- Monitor campaign and event performance, supporting reporting on lead volume, engagement, and pipeline contribution.
- Manage and mentor two direct reports, providing clear direction, prioritization, and hands-on guidance to ensure high-quality execution.
- Coordinate cross-functionally with sales and internal stakeholders to ensure smooth campaign delivery.
- Continuously refine executional processes to improve efficiency, consistency, and marketing impact.
- 7–10 years of marketing experience in B2B, agency, or marketing services environments
- Hands-on experience executing demand generation and lead-focused B2B campaigns
- Strong background in B2B events marketing, ideally within the U.S. market
- Solid understanding of creator marketing and social media marketing from an agency perspective
- Experience managing junior team members or specialists
- Strong project management skills with the ability to execute complex programs across multiple channels
- Data-driven mindset with experience supporting lead and pipeline reporting
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
DEI Commitment:
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Top Skills
Viral Nation Mississauga, Ontario, CAN Office
2355 Skymark Ave, Mississauga, Ontario, Canada, L4W 4Y6
