Our mission is to Profoundly change the standard of care by creating a tomorrow where clinicians can confidently ablate tissue with precision; a tomorrow where patients have access to safe and effective treatment options, so they can quickly return to their daily lives. Changing the standard of care is part of our fabric. We are a group of energetic, problem-solvers focused on innovation, and looking to change the world. We are changing the paradigm for treating diseases such as prostate cancer by using real-time MR Imaging, thermal ultrasound and close-loop temperature feedback control, to gently ablate the diseased tissue with minimal side effects.
If you share our values and want to work in a collaborative results focused culture and want to make a Profound impact in healthcare and your career, here is your chance.
General Accountability
Profound Medical is seeking a highly organized, creative, and detail-oriented Marketing Communications Specialist to support the execution of integrated marketing campaigns, marketing operations, patient storytelling initiatives, and marketing asset management. This role will serve as a key operational partner across the marketing organization, helping drive campaign execution, CRM optimization, content coordination, and cross-functional project management.
The ideal candidate is comfortable working across multiple marketing disciplines—including digital marketing, CRM management, social media support, content coordination, and analytics—and is eager to grow into a broader marketing leadership role.
Duties and Responsibilities
Marketing Operations (HubSpot Lead)
Serve as the day-to-day marketing lead for HubSpot, supporting campaign execution, CRM management, and process optimization.
- Manage contact lists, audience segmentation, forms, workflows, and marketing email deployments.
- Upload and assign sales leads following conferences and events within 24–48 hours.
- Maintain CRM data quality and support campaign tracking and attribution.
- Identify opportunities to better leverage HubSpot through automation, reporting, and platform integrations.
- Support social media publishing and engagement tools as needed.
Marketing Campaigns & Editorial Calendar
Support the planning and execution of integrated marketing campaigns across global channels.
- Collaborate with the Communications & Marketing Manager to own and maintain the Global Editorial Calendar.
- Coordinate campaign timelines, deliverables, and approval processes.
- Help map and execute the remainder of the 2026 editorial calendar.
- Assist in developing the 2027 editorial calendar and support execution across digital, social, web, and sales channels.
Patient Story Program
Coordinate and grow Profound Medical’s patient testimonial program.
- Manage patient testimonial submissions and follow-up communications.
- Coordinate patient stories for use across digital, social media, video, website, and sales materials.
- Maintain the patient content library and consent documentation.
Marketing Asset Management
Support the organization, approval, and distribution of marketing resources.
- Administer Showpad, including content updates and user management.
- Serve as the Marketing representative for Agile content approvals.
- Manage marketing inventory, the Literature Portal, and the Marketing Closet.
- Ensure marketing materials remain current, compliant, and easily accessible.
Creative & Content Support
Provide design and production support for marketing initiatives.
- Update and develop marketing collateral, sales tools, and digital assets.
- Maintain brand consistency across all materials.
- Support website content updates as needed.
Milestone Recognition Program
Lead coordination of Profound’s physician milestone recognition program.
- Manage milestone requests and fulfillment.
- Coordinate gemstone inventory, vendor relationships, and shipping logistics.
- Support communications and social recognition activities.
Marketing Analytics & Process Improvement
Support continuous improvement across the Marketing function.
- Track and report on campaign performance and key marketing metrics.
- Identify opportunities to improve marketing workflows and operational efficiency.
- Support vendor coordination and project management activities as required.
Education
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Key Attributes
- 2–5 years of experience in marketing communications, marketing operations, or a related role.
- Hands-on experience with HubSpot (marketing automation and CRM preferred).
- Experience managing marketing assets, collateral, or content libraries.
- Strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Proficiency with Microsoft Office and marketing collaboration tools.
- Graphic design experience with tools such as Adobe Creative Suite or Canva is a plus.
- Experience in healthcare, medical device, or life sciences marketing is preferred.
- Detail-oriented execution
- Project coordination
- Cross-functional collaboration
- Data and process management
- Creative problem solving
- Ability to manage multiple priorities
- Comfortable operating in a fast-paced, growth-oriented environment
We thank you for your interest in Profound Medical. Please note only candidates that are short-listed will be contacted.
The expected annual salary range for this role is $65,000 - $85,000 CAD. Actual compensation will be determined based on experience, qualifications, and job-related factors. This role may also be eligible for participation in the company’s benefits programs, such as a group RRSP and medical benefits paid by the employer.
We strive to promote diversity and equal opportunity in the workplace and encourage applications from all qualified individuals, including those with disabilities. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require.
