Marketing Campaigns Manager

About Kindsight: 
Kindsight builds technology that helps fundraisers make a difference. For decades, Kindsight has supported the education, healthcare, and nonprofit sectors with fundraising tools and the largest charitable giving database on the market. And as the giving sector evolves, so does Kindsight. As the leader in fundraising intelligence, Kindsight leverages real-time data and AI to help thousands of organizations around the world identify, manage, and engage with donors - at any scale. With purpose-built CRMs that corral all of that donor information and campaign tracking into one place, donor prospect research tools that offer proactive insights and real-time donor intel, and generative AI that creates personalized, meaningful content drafts at scale, Kindsight’s product suite is truly changing the game for donor fundraising.
Position Summary:
Kindsight seeks a Marketing Campaigns Manager to turn audience insight into momentum and measurable growth. You’ll craft programs that educate and earn trust, converting attention into pipeline while leaving prospects feeling helped, not sold. Partnering with SDRs, Corporate Marketing, Product Marketing, RevOps, and key media partners, you’ll set the narrative in our CRM and iWave segments, amplify it across channels, and build a repeatable engine that’s easy to measure and scale. Success looks like growing our database of qualified contacts, faster speed-to-lead, stronger MQL→SQL conversion, and campaigns our buyers talk about.
Applications for this role will close on December 5, 2025. 
Key Performance Indicators

• Database growth and MQL creation from marketing campaigns
• Qualified Prospect creation from marketing campaign MQLs
• MQL to SQL conversion rate and velocity
• Email performance; click through rate and MQL creation; open rate and list health.

What You’ll Do:
Campaign Management

• Develop campaign and webinar ideas that resonate with our buyers across CRM and iWave product segments (persona, pain‑point, and ‘jobs to be done’‑driven).
• Build campaign briefs and editorial calendars; validate topics with sales, customers, and market intel.
• Liaise with internal/external speakers and subject‑matter experts to execute on those topics (briefs, outlines, slide reviews, dry-runs).
• Produce and manage campaign assets: landing pages, emails (invite/confirm/reminders), social copy, paid ad copy, speaker decks, and post‑event resources (recordings, guides, recaps).
• Work with Corporate Marketing team to develop graphics as needed by the campaign.
• Own QA and brand compliance across all campaign touchpoints.
• Manage a top‑of‑funnel distribution engine with third‑party vendors/media partners, ensuring accurate placement and reporting.
• Manage promotion through owned channels (segmented email lists, social) and manage channel calendars.
• Help manage assets for digital advertising campaigns with our agency via platforms such as 6sense and paid social.
• Own operational logistics of webinars from end‑to‑end: platform setup, registration flows, dry runs, live moderation, polls, Q&A, recordings, and post‑event follow‑up.
• Ensure best-in-class attendee experience and on‑brand content delivery.
• Develop concise SDR messaging guides (talk tracks, objection handling, email/snippet packs) for campaign‑specific follow‑up. Liaise with SDRs, monitor and report on outcomes.
• Nurture contacts who are not yet ready through marketing automation (persona‑based tracks, behavioral triggers, timely content offers).

Lifecycle Marketing

• Run persona‑targeted email nurtures designed to generate SQLs from our database.
• Manage database health and growth: increase total and marketable contacts month‑over‑month; maintain segmentation hygiene and deliverability.
• Enforce compliance (CASL/CAN‑SPAM/GDPR), permissions, and preference centers; oversee list imports/deduplication for external lists and events.

Marketing Operations

• Own campaign setup and attribution in HubSpot/Salesforce (UTM governance, Salesforce campaign management).
• Create Hubspot & Salesforce reports that report on campaign performance and identify areas for improvement and optimization

What We’re Looking For:

• 5+ years in B2B SaaS demand gen with proven end-to-end ownership of inbound campaigns, including webinar programming and execution.
• Hands-on experience with HubSpot, Salesforce (campaign setup, UTMs, member statuses, reporting) and Zoom webinar.
• Email marketing expertise: builds segmented, persona-based nurtures, manages deliverability, list hygiene; optimizes to CTR, MQL→SQL, and pipeline KPIs.
• Data-literate with real curiosity for insights: fluent in UTMs, funnel math (Lead to MQL to SQL), attribution hygiene, and diagnosing gaps.
• Strong copywriting and content packaging skills; able to brief/edit speakers and turn input into compelling assets.
• Familiarity with Canva, WordPress, and HubSpot CMS; comfortable making light HTML tweaks to emails/landing pages.
• Cross-functional collaborator with Brand, Sales/SDR, PMM, RevOps; strong communicator, sets clear SLAs and follows through.
• Forward-planning campaign management: builds realistic calendars, coordinates stakeholders, bakes in review cycles, and ships on time.
• QA-obsessive and brand-compliant: link/UTM testing, rendering checks, accessibility, and voice/tone consistency.
• Database health & compliance basics: list growth and hygiene; awareness of CASL/CAN-SPAM/GDPR .

Compensation Range: $90,000 - $110,000 CAD OTE annually, based on experience, market benchmarks and role complexity. We aim to offer fair, competitive pay that reflects your skills and the market.
This advertised position is for an existing vacancy at Kindsight. At Kindsight, we’re proud to be a place where everyone belongs and has an equal opportunity to contribute, thrive and grow. We hire based on skills, potential, and impact, and we believe our differences fuel innovation. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. We’re building a workplace where everyone has the opportunity to do meaningful work and make a difference.
Applications for this role will close on December 5, 2025.