Marketing Automation Specialist (Marketo Exp)

Job Purpose

We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to deliver multiple automation campaigns across our group companies to prospects and clients.

The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

The Role

● Use Marketo to implement new campaigns and programs (e.g. email nurture campaigns, webinars, events, gated content) working across all client and prospect facing communications to drive engagement and conversions

● Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads progress through the sales funnel

● Design and create emails, landing pages, templates, forms, nurture programs, lead scoring models, and other campaign assets

● Implement A/B testing and continuously optimize automated workflows to improve performance and ROI

● Ensuring seamless integration of Marketo with our CRM (Salesforce) to improve quality of information for our sales team

● Integrating and managing relevant third-party softwares (e.g. GotoWebinar, RingCentral) with Marketo

● Maintain/Improve database hygiene for effective segmentation, personalization

● Collaborate with the necessary teams to implement, and measure campaign lifecycles through acquisition, conversion, and retention and ensure alignment of automation efforts with overall marketing objectives

● Monitor, manage, and optimise campaigns and campaign assets to improve ROI, using Marketo’s analytics suite to report on the effectiveness of our marketing campaigns.

● Help implement new product features to enhance Marketo’s functionality

Mandatory Skills

• 1-2 years of Experience with Marketing Automation Platforms (preferably Marketo, certification preferred)

• Experience with lead scoring systems, A/B testing and audience segmentation

• Strong email marketing, campaign experience and knowledge of compliance regulations (e.g., GDPR, CAN-SPAM)

• Strong communication, analytical skills and ability to use data for informed decision-making

• Excellent project management skills, ability to meet deadlines and attention to detail

Desirable Skills

• Experience in a B2B marketing role

• Experience with CRM software (Salesforce)

• Knowledge of HTML/CSS for email template customization

• Familiarity with webhooks and API integration

• Knowledge of any programming language and experience in improving processes is considered an asset

Why Work for Peninsula?

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2 and 5 years’ service