Manager, Salesforce Marketing Cloud

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.
At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

The Manager, Salesforce Marketing Cloud will be the subject matter expert in full-stack development specializing in the Salesforce Marketing Cloud platform. It’s a hands-on position and will manage a small team of Developers in support of the implementation, monitoring, data input and integration, maintenance, and optimization of Salesforce Marketing Cloud. This role will support the Sales, Marketing, Public Relations, and Residential team in ongoing campaigns, systems maintenance, and cross-team initiatives.

This role is based in Four Seasons Hotels and Resorts, Toronto Corporate Office, reporting to Senior Director, Residential & Hotel Digital – IT Operations. This role involves interactions with primarily internal stakeholders at various levels.

What You’ll Be Doing

Business Operations:

• Holds regular check-ins with team members and stakeholders to plan the backlog, roadmap future projects, and ensure current projects are on track.

• Collaboration with stakeholders to solicit business requirements & translate them into technical solutions

• Is consulted regarding technical feasibility, effort, and planning for standard projects

• Provide suggestions for new features that bring value to the business

Technology Operations, Management, & Execution:

• Create email templates from scratch that work on all supported devices with complex levels of personalization and dynamic rendering

• Create journeys, automations and scripted processes to bring campaigns to life, and understanding the correct tools to use for each project or campaign

• Able to refactor legacy code and re-vamp old emails or campaigns

• Create uniquely complex / difficult content modules to work with emails (ie. Weather Widget)

• Writing and automation SQL queries in Automation Studio and Query studio to manipulate large amounts of data, and understanding how to implement solutions that won’t exceed SFMC limits

• Implement creative solutions for difficult problems regarding email rendering or backend requirements.

• Design and implement solutions for integrations with external systems

• Leads the planning and execution for sunsetting features, migrations or adopting new technologies/features

Leadership & Relationship Management:

• Prioritize competing priorities for themselves and the team, communicate clearly and frequently, and create project plans and schedules.

• Provide mentorship for both peers and junior developers’ professional development.

• Stay up to date with industry news, changes and SFMC features

Platform Management & Administration:

• Standardize code review process & participate in code review to ensure high quality of code base.

• Establish coding styles, standards, and best practices.

• Maintain and curate code snippets and content library.

• Review and assess standards & processes on regular basis, implementing improvements frequently.

• Ensure alignment between all teams over long term.

• Able to maintain SFMC Connector integration with SFDC and understand the sync process.

• Daily administrative work such as creating/modifying sender profiles, updating system configuration settings, updating UTM parameters, creating users and updating permissions/roles, etc.

Who You Are

Behavioural Competencies

• Excellent verbal and written communication skills.

• Excellent Time management skills.

• High degree of self-motivation (strong initiative)

• Effective personal persuasion skills

• Be able to manage volume of work and deal with global conference calls

Functional Skills

• Vendor management, especially with professional services

• Strong technical skills

• Ability to achieve results through others

• Excellent project management experience

• Solid leadership skills

• Strong vendor negotiations, commercial and contract management experience with legal components

• Strong finance and budgeting

• Very strong conceptual, analytical, judgmental and communication abilities are critical.

What You Bring

• 5+ years of experience in Salesforce Marketing Cloud development and implementation.

• College or University degree. Post-secondary education/certification in a relevant field.

All internal applications must be submitted and approved in Workday by August 16, 2024.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid 

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.