Manager, Product Owner – Social Media Platforms

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

About the role:

We're looking for an innovative Social Media Platform Product Owner to join our team and drive our global social media strategy. In this role, you'll be responsible for leading and evolving our marketing technology roadmap across multiple social media platforms, with a focus on end-user engagement and platform adoption.

As the Product Owner, you'll define the roadmap for our social media products, prioritize features, and collaborate with cross-functional teams in North America and Asia, including business leaders, marketing teams and technology teams. This role requires a deep understanding of social media ecosystems, excellent communication skills, and the ability to translate user needs into actionable product strategies.

The ideal candidate should have deep expertise in social media platforms, across multiple use cases, including sales promotion/engagement, brand reputation and support. They should be data-driven, client-centric, and able to connect marketing activities to business results. The role requires a strategic thinker who can drive adoption of new tools, improve efficiencies, and promote best practices across the organization.

What will you do?

• Define and execute the strategic roadmap for social media platforms, ensuring alignment with Brand and business goals.
• Support optimization and evolution of tools like Hootsuite, Brandwatch and other social media technologies.
• Partner with regional marketing, brand, technology and data teams to ensure seamless integration of platforms across the stack
• Work closely with global social media centre of excellence and regional practitioners to gather requirements and prioritize features and enhancements.
• Own the day-to-day management, configuration and administration of social media platforms
• Ensure tools are updated, fully operational and meeting the needs of global teams and serve as point of contact for troubleshooting and platform related issues.
• Oversee the design and delivery of dashboards and reports for social listening, performance tracking and more.
• Support teams in identify trends, insights, optimization strategies and guide decision making.
• Support capability advancement for internal teams, through training, resources and best practices on the effective use of platforms/tools to drive adoption.
• Work with platform vendors (i.e. Hootsuite, Brandwatch) to manage contracts, service agreements and technical support, as well as evaluate and recommend new tools and platforms as needed.
• Establish governance models to standardize process across regional teams, as well as support and ensure social media usage adheres to organizational guidelines, legal requirements and data privacy requirements.
• Curiously seek opportunities to improve platform efficiency, user experience or new use cases.
• Supporting ad-hoc digital requests to meet business needs

What do you need to succeed?

• 5 years of experience in digital marketing, social media management, product ownership or related roles.
• Bachelors or advanced degree in Business, Digital Marketing or a related field.
• Relevant certifications in social media tools or product ownership like Hootsuite Certified Professional or CSPO are desirable.
• Demonstrated success in leading cross-functional/multi-regional initiatives, including marketing, technology and operations.
• Hands-on experience with data-driven decision-making, analytics tools and reporting dashboards
• Strong understanding of API’s, platform integrations and marketing technology ecosystems.
• Knowledge of CRM systems (i.e. Salesforce) and how they integrate with social platforms.
• Familiarity with agile methodologies and tools (i.e. JIRA, Confluence)

Preferred Skills:

• Proven experience managing and optimizing social media tools/platforms like Hootsuite, Brandwatch, Sprinklr or similar technologies
• Experience managing platform roadmaps, integrating tools and enhancing platform capabilities to meet business objectives

Unique Requirements:

• Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

What's in it for you?

• Hybrid work environment
• A friendly, collaborative, and inclusive culture
• 20 vacation days per year
• Flexible Benefits from the day you join to meet the needs of you and your family
• Pension, stock and savings programs to help build and enhance your future financial security
• The opportunity to move along a variety of career paths with amazing networking potential
• Access to our Global Learning Centre, available 24/7 for your learning needs
• Wellness programs that support the three pillars of your health – mental, physical and financial

Recent Awards:

• We are honoured to be recognized as a 2022, 2023 and 2024 Best Workplaces in Canada by Great Place to Work® Canada
• Great Place to Work® list for Best Workplaces for #HybridWork 2022
• Great Place to Work® list for Best Workplaces for Professional Development in Canada 2022
• Named “Best Places to Work” by Glassdoor, 2021 and 2023

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to [email protected].

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

78,000/78 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

26/01/2025