Job Description:
Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes — ensuring our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms, from content effectiveness to daily media channel performance and eCommerce visibility.
The Manager, Print and Out of Home (OOH) Media is a high-impact leadership role built for someone who is genuinely passionate about OOH as a medium — someone who sees billboards, transit shelters, digital screens, and print not just as placements, but as powerful storytelling canvases. This role is central to driving innovation across the OOH and print landscape, championing the channel's evolution, and inspiring planning teams to think bigger and bolder about how brands show up in the physical world.
Media & Channel Leadership
Current on the OOH and print landscape — tracking format innovation, programmatic OOH developments, measurement advances, and emerging executional opportunities
Drive OOH's share of spend by championing the channel's unique strengths and advocating for its role in integrated media plans
Work with team leadership to understand market dynamics (pricing, executional opportunities) and deepen vendor relationships
Deliver expert guidance to planners on the best environments for each client's target audience, maximizing both value and relevance
Oversee a team of four who input, clear, and actualize each campaign, ensuring accuracy and on-time delivery
Partner with the OOH team to resolve discrepancies before 90 days past month aired, and monitor open payables to ensure accurate campaign posting
Innovation & Industry Expertise
Actively seek out what's next in OOH — attending vendor meetings, industry events, and new format showcases with genuine curiosity and enthusiasm
Bring fresh thinking and vendor-led innovation to planning teams on a proactive basis, not just when asked
Contribute to the development of OOH landscape decks and training materials that educate and inspire internal teams
Identify opportunities where OOH can punch above its weight — from high-impact spectaculars to data-driven programmatic buys — and make the case for them
Client & Internal Relationships
Manage day-to-day interaction with planning teams, spending approximately 80% of your time on dentsu business and 20% working with Billups as the activation arm
Present with confidence and conviction — whether defending vendor selection to internal teams, walking a client through campaign rationale, or training a junior planner on OOH fundamentals
Build strong, trusted relationships with vendor partners that give clients access to first-look innovation and added-value opportunities
Manage expectations across the Investment arm and Media Brands, clearly communicating deliverables and timelines
Function with calm efficiency in high-pressure situations, modeling the kind of steady leadership that brings out the best in your team
Strategic Thinking & Communication
Assess campaign challenges with a systematic, logical approach — knowing when to escalate and when to solve on the spot
Organize and present ideas logically and compellingly, both in written POVs and live presentations
Assist in developing media presentations and tactical POVs that clearly articulate strategy and rationale in support of campaign KPIs
Ensure key information flows efficiently to all relevant stakeholders across client and agency teams
Qualifications
Post-secondary degree in Media, Advertising, Marketing, Business Administration, or a related field
5+ years of experience in media planning and buying, with a meaningful focus on Print and OOH
A genuine passion for OOH as a medium
Proven experience managing large-scale media campaigns and vendor relationships
Comfortable presenting to internal teams, clients, and vendor partners
Advanced proficiency in MS Office, especially Excel (Pivot Tables, VLOOKUP), PowerPoint, and Outlook
Strong leadership and communication skills, with a track record of building collaborative, high-performing relationships
Ability to manage multiple projects and stakeholders in a fast-paced environment without losing attention to detail
A strategic mindset paired with an operator's instinct — you think big and execute cleanly
Additional information
Vacancy: Is this posting for the purposes of filling an existing vacancy [Y/N]
The salary range for this position is $80k-$90k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
TorontoBrand:
Dentsu MediaTime Type:
Full timeContract Type:
Permanent
