Hybrid role out of the North York, ON or Sherbrooke, QC office.
The Manager, Marketing – North America (NA) is responsible for developing marketing strategy, launching integrated marketing programs and leading the marketing team across Enablon's North American region to drive pipeline growth, new customer acquisition, grow existing accounts via up/cross-sell, and support overall company revenue goals.
Reporting to the Head of Marketing, this individual plays an integral role in the design and implementation of demand-generation campaigns, digital strategy, customer engagement, events, budget management and field-level content development with the support of their direct reports. This manager works closely with global field sales, inside sales, solution engineering, product, product and content marketing, customer success, services, and the executive management team to build, deliver, and report on targeted demand generation efforts that align to pipeline goals. This role will also work closely with the International Field Marketing Manager, to align global go-to-market goals and objectives.
The Marketing Manager - NA will take an analytical and creative approach to problem solving while communicating marketing progress and insights to executive management. Experience in working within a cross-functional organization and directly with sales organizations is a must.
In this role, you will:
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Manage the NA team responsible for ABM campaigns, email marketing, nurture programs, content personalization, webinars, trade shows, and other digital marketing support for our NA region.
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Customize and develop regional and tailored industry marketing campaigns that align to global marketing strategy and initiatives.
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Drive full funnel demand generation programs across buyer and customer journeys, identify gaps along the way and provide solutions that drive business growth and sustainability.
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Hire diverse talent and invest in the personal development and growth of each marketing team member to ensure their success.
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Set initiatives that continuously educate our marketable database audience, to generate and mature pipeline.
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Interpret data, analyze results, and develop reports that showcase impact and performance of lifecycle marketing programs to continuously optimize the prospect and client experience.
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Manage and track ROI by analyzing marketing events, programs and metrics. Must be competent in sharing results and trends to sales and marketing leaders via reports and dashboards.
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Lead database segmentation initiatives alongside our digital marketing function to streamline a holistic segmentation strategy shared with other marketing stakeholders.
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Create annual and quarterly plans with tight project management and collaboration across teams to drive clear accountability and a result-driven mindset.
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Help manage regional CRM data to ensure accuracy of accounts, contacts and leads. This includes acquiring data from approved 3rd party sources and ensuring accurate CRM hygiene.
Qualifications:
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Entrepreneurial self-starter with 4+ years of progressive experience in developing demand and/or integrated marketing campaigns in a marketing manager role.
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Extensive knowledge of Marketing Automation (Marketo) and CRM (Salesforce) to deliver compelling campaigns that support pipeline goals. Hands-on experience with Monday.com and Sitecore are a plus!
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Experience marketing SAAS solutions and enterprise applications
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Extensive experience in building and leading teams and supporting field sales, 3rd party events, ABM & digital teams.
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Proven track record of implementing effective and creative marketing campaigns that generate new leads, opportunities, and accelerate pipeline.
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Strong experience with digital marketing activities such as virtual events, lead generation and email nurture campaigns, etc. Successful management demonstrated with managing campaigns and live events from concept to post-event follow-up and lead management.
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Experience in building and maintaining web, email, and other digital programs and properties.
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Strong written and verbal communication skills and ability to clearly articulate vision and strategy. Proven track record of effective collaboration, developing deep relationships and influencing cross-functional teams to drive common performance goals.
